Second Life
Hey gang, let’s head to Coke Island!
So it seems that Coca-Cola is still trying to find the magic combination of virtual world and aggressive marketing that will produce the magic results it seeks. The New York Times has a story about how the carbonated sugar-water behemoth has launched an abomination marketing effort called Coke Island in the virtual world known as [...]
Does my butt look big in this avatar?
Lots of commentary out there this weekend on virtual worlds such as Habbo Hotel — which Wagner James Au writes about for GigaOm here — and Second Life, which is the subject of a feature in the New York Times and one in the Globe and Mail as well, by my colleague Erin Anderssen. And [...]
What Second Life is really like
This video (hat tip to Valleywag) made me laugh out loud. If you’ve ever been in Second Life and tried to move around or engage in pretty much any kind of behaviour requiring fine motor skills, you’ll know what I mean.
Can Sony get anything right?
After many rumours, Sony has launched an online “virtual world” called PlayStation Home to go along with the somewhat underwhelming PlayStation 3 game console. And while there are plenty of raves out there about how super-cool it is, and what a Second Life “killer” it is, colour me skeptical.
Is it fair for Pete Cashmore at [...]
Second Life: virtually a real business
One of the sure signs that something is important is when opinion on it keeps ping-ponging back and forth, between those who say it’s irrelevant and those who say it’s the best thing since cheese in a spray can. And if there’s anything that draws that kind of polarized commentary, it’s Second Life. This week [...]
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