Google on “Google-bombing”

This is a story I posted on globetechnology.com about “Google-bombing” — in particular, the fact that typing “miserable failure” gets you a link to George Bush’s bio:

“It’s a tribute to the omnipresence of Google that the company’s name is used for a phenomenon that isn’t even specific to Google, but affects almost every search engine company, including Yahoo, MSN and Ask Jeeves. It’s called “google-bombing,” and you can get a glimpse of what it involves if you type the phrase “miserable failure” into Google’s search box, or even just the single word “failure.” The first result that comes up is a link to President George Bush’s biography at www.whitehouse.gov.

This is not a political comment by Google, but a result of the way the search engine operates, which involves ranking webpages based on how many other sites link to them using a specific term (a process Google calls PageRank). If a lot of websites use the word “failure” to link to George Bush’s biography, then Google’s automated engine concludes that his bio is the most relevant result for that term.

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