From the category archives:

Marketing

Obama campaign: Now on your iPhone

by Mathew on October 2, 2008 · 5 comments

No matter which side of the political fence you’re on, there’s no question that the Obama campaign has been light-years ahead of the competition when it comes to taking advantage of social-media tools, whether that means blogs or YouTube or Twitter or pretty much anything that comes along. Now it’s the iPhone: users of the [...]

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Video: the Tiger Woods “Jesus” shot

by Mathew on August 20, 2008 · 15 comments

I have to agree with Steve Rubel of Micropersuasion, whose post I came across on Twitter: this video by Electronic Arts and Tiger Woods — a response to a YouTube video posted by a fan of the EA Tiger Woods golf game about a seemingly impossible shot — is a great idea, and a great [...]

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I wasn’t at CaseCamp the other night, but I came across a minor storm of Twitter messages (I refuse to call them “tweets”) both during and afterwards, about one of the presenters — namely, an online fiction/marketing experiment called Story2Oh.com. Apparently, some people weren’t too pleased when they found out that the characters involved in [...]

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Twitter failure: Call the irony squad

by Mathew on April 21, 2008 · 12 comments

Update 2: Via a Twitter post from Engtech (which I found on FriendFeed), I came across a suggestion from this guy about how to re-enable your Twitter cache. I tried it and it seems to have worked. And now — finally — there is a Twitter blog post about the difficulties (hat tip to Frederic [...]

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Influence isn’t all-or-nothing

by Mathew on January 28, 2008 · 15 comments

There’s lots of commentary today about my friend Clive Thompson’s piece in Fast Company magazine on researcher Duncan Watts, who argues that much of author Malcolm Gladwell’s book The Tipping Point just isn’t true — that is, the idea that there are “influencers” who can make products or services succeed or fail simply by adopting [...]

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