From the category archives:

Marketing

Is charity the new greed?

by Mathew on December 8, 2008 · 31 comments

Anyone looking for a test case in how Twitter can be used to pull a community together -- apart from little things like the Obama campaign, of course :-) -- might want to consider a recent Toronto phenomenon called HoHoTo. A holiday party for Hogtown geeks and friends started as the germ of an idea…

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My kids are too old to carry around in slings -- I mostly drive them everywhere now -- but I can still sympathize with the mom (and some dad) bloggers who are up in arms about Motrin's latest marketing campaign, which uses "baby-wearing" as a way of trying to appeal to moms as potential customers.…

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Okay, maybe calling actress Brea Grant a social-media pioneer is a little strong. On the other hand, pretty much everyone and their aunt goes around calling themselves a social-media "expert" or "guru," and I think Brea has as much claim to the term pioneer as anyone, at least in the acting world. She may not…

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As usual, I can't remember where I came across this one (if it was in your feed, let me know and I will send a virtual shout-out), but it's a great clip of legendary management theorist Tom Peters and marketing guru Seth Godin (who looks a lot like a "house elf" from the Harry Potter…

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Cartoonist and wine-marketing genius Hugh Macleod of Gaping Void asked marketing guru Seth Godin some questions recently, which he has posted on his blog. One of my favourites is when Hugh asks Seth what the hardest lessons are for a first-time author to learn: "Books are souvenirs that hold ideas. Ideas are free. If no…

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