Marketing
Video: the Tiger Woods “Jesus” shot
I have to agree with Steve Rubel of Micropersuasion, whose post I came across on Twitter: this video by Electronic Arts and Tiger Woods — a response to a YouTube video posted by a fan of the EA Tiger Woods golf game about a seemingly impossible shot — is a great idea, and a great [...]
Online fiction, Facebook and transparency
I wasn’t at CaseCamp the other night, but I came across a minor storm of Twitter messages (I refuse to call them “tweets”) both during and afterwards, about one of the presenters — namely, an online fiction/marketing experiment called Story2Oh.com. Apparently, some people weren’t too pleased when they found out that the characters involved in [...]
Twitter failure: Call the irony squad
Update 2:
Via a Twitter post from Engtech (which I found on FriendFeed), I came across a suggestion from this guy about how to re-enable your Twitter cache. I tried it and it seems to have worked. And now — finally — there is a Twitter blog post about the difficulties (hat tip to Frederic from [...]
Influence isn’t all-or-nothing
There’s lots of commentary today about my friend Clive Thompson’s piece in Fast Company magazine on researcher Duncan Watts, who argues that much of author Malcolm Gladwell’s book The Tipping Point just isn’t true — that is, the idea that there are “influencers” who can make products or services succeed or fail simply by adopting [...]
Some more video tips for marketers
Kevin Nalts is a marketer who currently works for a Fortune 100 company as a consumer-product director, and moonlights as a YouTube comedian, one whose channel is in the top 10 in the comedy section, with more than 24,000 subscribers and over 1.2 million channel views. He also writes a blog called Will Video For [...]
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