A few months ago, the mesh team — in other words, Rob Hyndman, Mark Evans, Stuart MacDonald, Mike McDerment and I — announced a new event we’re calling meshmarketing
, a one-day series of keynotes, presentations and in-depth workshops about online and digital marketing ideas and tactics. During the summer months, we’ve been lining up some world-class speakers and marketing experts for the event, and we wanted to get as many details about it out there as possible, because the event is coming soon (October 22 at CIRCA) and tickets are relatively limited.
In a nutshell, meshmarketing is focused on insights, tools and tactics that are designed to help you get more out of the growing online marketing and advertising markets. It’s designed to provide you with ideas and perspectives on the key trends but also practical and valuable knowledge that you put into action immediately. You can register here.
Our keynote speaker is Hugh MacLeod, a popular cartoonist, author and marketing thought-leader. We also have two though-provoking panels to kick off the event: the first looks at how competition is heating up between PR, traditional ad agencies and digital shops, with each one trying to take the lead in the competitive online arena. Featured on the panel are Mia Wedgbury, president of Fleischman-Hillard Canada; Katherine Fletcher, a senior partner with iStudio and Jill Nykoliation, president of Juniper Park.
The second panel looks at the merging of marketing and social media, and will tackle the thorny issue of how to blend the two successfully. This panel includes Mitch Joel, president of Twist Image and author of the new book, Six Pixels of Separation; and Ferg Devins, chief public affairs officer for Molson Coors, who leads Molson’s social media activities.
The rest of the day features a series of workshops, filled with hands-on, practical tools and knowledge. A big part of the inspiration for meshmarketing came from feedback we got at mesh, where people said they wanted more focused and practical insights and tools about marketing and the online world, so we’re hoping these workshops fit the bill. They include:
– Building Web Properties that Convert, with Dan Martell
– Advertising Networks 101, with Mladen Raickovic
– Search Engine Marketing/Search Engine Optimization, with Jeff Quip
– Generating Customer-Driven Creative, with Andrew Sutherland and Dino Demopoulos
– The Keys to Mobile Marketing, with Amielle Lake
– Facebook 101 for Marketing, with Elmer Sotto
– Social Media Analytics, with Katie Delahaye Paine
– Inbound Marketing Campaigns, with Dharmesh Shah
As usual, we’re planning to kick off meshmarketing with a pre-event party and, of course, an after-party. More details on those to come as we get closer to the event. But in the meantime, get your tickets for meshmarketing soon — if mesh is any guide, they will be going quickly 🙂