From the category archives:

Marketing

As the race continues to find a reliable way of measuring influence in social networks and the "reputation graph," Klout -- one of the front-runners in that business, along with competitor PeerIndex -- has launched an extension for Google's Chrome browser that lets you see the Klout score of all the people you follow on…

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meshmarketing is almost here!

by Mathew on September 14, 2009 · 17 comments

A few months ago, the mesh team -- in other words, Rob Hyndman, Mark Evans, Stuart MacDonald, Mike McDerment and I -- announced a new event we're calling meshmarketing, a one-day series of keynotes, presentations and in-depth workshops about online and digital marketing ideas and tactics. During the summer months, we've been lining up some…

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The TTC does the right thing

by Mathew on December 17, 2008 · 11 comments

When I first heard about the YouTube rap video "I Get On The TTC," which a couple of Toronto rappers recorded recently about the venerable -- and much criticized -- Toronto Transit Commission, I was really hoping that the TTC wouldn't blow it by either ignoring or somehow trying to de-legitimize the video. I thought…

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Guest poster Mark Drapeau has a piece up on Mashable that looks at what -- for the social-media sphere at least -- has become an age-old question: should companies and brands be on Twitter? He comes to the conclusion they should not, for a whole bunch of what are very good reasons, including that company…

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Over the past year, Twitter has become a wildly-popular social network, allowing people to stay in touch not just with their friends but also with celebrities like MC Hammer and Shaquille O'Neal, who use the service to talk directly to their fans. For many companies, meanwhile, Twitter has effectively become a real-time market-survey tool. Comcast…

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