In 1958 Isaac Asimov wrote a short story titled "All the Troubles of the World" (included in the collection "Nine Tomorrows"). It described a world transformed by Multivac, a giant all-knowing computer. Asimov died in 1992, a mere four years before Larry and Sergey started their project "to organize the world’s information and make it universally accessible and useful." Below are selected quotes from Asimov’s story (no spoilers), next to relevant imagery from Google.
One question kept nagging at me as I was looking at this latest Google effort at delivering the news, and that was: Why couldn’t a news organization have done this? Why not a newspaper, or even a collective like Associated Press (which seems to prefer threats to creativity)? Isn’t delivering the news in creative and interesting ways that appeal to readers what we are supposed to be doing? Apparently not. Even the most progressive of newspaper sites still looks very much like a traditional newspaper — not that there’s anything wrong with that, of course. But is it too much to ask for a little variety? Why not have some alternative display possibilities available? Who knows, it might even con some people into reading more.
(please read the rest of this post at the Nieman Journalism Lab blog)
One of the most recent articles to take this tack appeared in the Guardian and quoted Sly Bailey, the chief executive office of newspaper publisher Trinity Mirror. Among other things, Ms. Bailey said that:
“By creating gargantuan national newspaper websites designed to harness users by the tens of millions, by performing well on search engines like Google, we have eroded the value of news. News has become ubiquitous. Completely commoditised. Without value to anyone.”
This argument is almost too absurd to be taken seriously. In a nutshell, Ms. Bailey is claiming that by expanding their readership and making it easier for people to find their content, newspapers have shot themselves in the foot, and should do their best to avoid being found by new readers. It’s particularly ironic that the Mirror CEO is making these comments in a story in The Guardian, which has built up an impressive readership outside the UK thanks to its excellent content.
(read the rest of this post at the Nieman Journalism Lab)
Is Google a “middleman made of software,” as Nick describes it? In many ways, yes. And as he points out, entities that act as middlemen in a market typically act in their own interest. But what about his third point, in which he says:
The broader the span of the middleman’s control over the exchanges that take place in a market, the greater the middleman’s power and the lesser the power of the suppliers.
I think there’s a fundamental misunderstanding here. The broader the control that Google has over the exchanges that take place in a market, the greater its power — but that power doesn’t lessen the power of Google’s suppliers. If anything, in fact, it amplifies it. Does Google indexing my website, and providing a link to it when someone searches for my name, lessen the power that I have over my content? If you think of power as control over who sees the content and where, then yes. But in reality, it provides me with far more reach than I could otherwise achieve on my own, by exposing that content to people.
(read the rest of this post at the Nieman Journalism Lab blog)
But why should Google pay? The main reason seems to be: Because it can. Any additional rationale comes off as an afterthought, and one that in most cases, doesn’t hold water.