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	<title>mathewingram.com/work &#187; Digg</title>
	<atom:link href="http://www.mathewingram.com/work/category/digg/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.mathewingram.com/work</link>
	<description>... at the intersection of media, technology, business and the web</description>
	<pubDate>Fri, 04 Jul 2008 19:19:59 +0000</pubDate>
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		<title>Mixx: Growing, but is it enough?</title>
		<link>http://www.mathewingram.com/work/2008/06/02/mixx-growing-but-is-it-enough/</link>
		<comments>http://www.mathewingram.com/work/2008/06/02/mixx-growing-but-is-it-enough/#comments</comments>
		<pubDate>Tue, 03 Jun 2008 03:01:31 +0000</pubDate>
		<dc:creator>Mathew</dc:creator>
		
		<category><![CDATA[Digg]]></category>

		<category><![CDATA[mixx]]></category>

		<guid isPermaLink="false">http://www.mathewingram.com/work/?p=2462</guid>
		<description><![CDATA[So Mixx &#8212; a Digg-like social news app &#8212; has been bragging to anyone who will listen that its traffic has doubled to a million uniques a month in May, and it is getting lots of love from its mainstream-media partners, including USA Today, Los Angeles Times, the New York Times, Reuters and Slate. But [...]]]></description>
			<content:encoded><![CDATA[<p>So Mixx &#8212; a Digg-like social news app &#8212; has been bragging to anyone who will listen that its traffic has doubled to a million uniques a month in May, and it is getting lots of love from its mainstream-media partners, including USA Today, Los Angeles Times, the New York Times, Reuters and Slate. But is a million uniques good or bad? That depends on who you ask (or whom, if you&#8217;re going to get all grammatical on me). Marshall Kirkpatrick at Read/Write Web <a href="http://www.readwriteweb.com/archives/mixx_still_tiny.php">isn&#8217;t impressed</a>, since that&#8217;s a lot less than the 26 million uniques that Digg gets every month. Erick Schonfeld at TechCrunch <a href="http://www.techcrunch.com/2008/06/02/the-cnncom-effect-mixx-more-than-doubles-vistors-in-may-to-nearly-one-million/">seems</a> a little more impressed, and Nick O&#8217;Neill over at the Social Times blog says that it&#8217;s <a href="http://www.socialtimes.com/2008/06/is-mixx-growing-fast-enough/">nothing to sneeze at</a>.</p>
<p>Nick has a point when he says that 200-per-cent growth in a single month is pretty impressive, although it&#8217;s worth noting that such growth rates aren&#8217;t unheard of when a site is coming from a small base. My ability to bench-press 350 pounds increased by 200 per cent last month as well, but that&#8217;s because I was able to do three of them instead of just one. Marshall&#8217;s point <a href="http://www.readwriteweb.com/archives/mixx_still_tiny.php">seems to be</a> that Mixx should be seeing even more growth given some of the top-tier names that are adding Mixx links to their news stories. As the Washington Post <a href="http://www.washingtonpost.com/wp-dyn/content/article/2008/06/01/AR2008060101920_pf.html">notes</a>, many of those connections come from Mixx founder Chris McGill&#8217;s former ties to Yahoo and USA Today (McGill <a href="http://www.readwriteweb.com/archives/mixx_still_tiny.php#comment-56756">has responded</a> to Marshall&#8217;s post).</p>
<p>Drew Curtis, the founder of Fark, makes an interesting point in the Washington Post story: he says he doesn&#8217;t think social-news services such as Digg and Mixx are a great fit with mainstream media sites. &#8220;<em>Most people don&#8217;t bother with them because they&#8217;re either lazy or they just don&#8217;t care,</em>&#8221; he says. A little harsh, but pretty close to the truth, I would argue. Mixx may have no trouble attracting social-news junkies &#8212; although I find it cluttered and don&#8217;t see much in the way of community there (something Tony Hung <a href="http://www.readwriteweb.com/archives/mixx_still_tiny.php#comment-56739">mentions</a> as well) &#8212; but will many of those come from the links at CNN or USA Today? I&#8217;m not so sure.</p>
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		<title>Digg: Takeover rumours refuse to die</title>
		<link>http://www.mathewingram.com/work/2008/03/07/digg-takeover-rumours-refuse-to-die/</link>
		<comments>http://www.mathewingram.com/work/2008/03/07/digg-takeover-rumours-refuse-to-die/#comments</comments>
		<pubDate>Sat, 08 Mar 2008 03:04:31 +0000</pubDate>
		<dc:creator>Mathew</dc:creator>
		
		<category><![CDATA[Digg]]></category>

		<category><![CDATA[Social networks]]></category>

		<category><![CDATA[Google]]></category>

		<category><![CDATA[rumour]]></category>

		<guid isPermaLink="false">http://www.mathewingram.com/work/2008/03/07/digg-takeover-rumours-refuse-to-die/</guid>
		<description><![CDATA[As I think many people probably expected, the Digg takeover rumours have turned out to be totally untrue &#8212; or have they? According to Jay Adelson at least, they are completely false. The Digg co-founder says the company is &#8220;focused on improving Digg and rolling out great features,&#8221; which is pretty much the same thing [...]]]></description>
			<content:encoded><![CDATA[<p>As I think many people probably expected, the Digg takeover rumours have turned out to be totally untrue &#8212; or have they? According to Jay Adelson at least, they <a href="http://blog.digg.com/?p=114">are completely false</a>. The Digg co-founder says the company is &#8220;focused on improving Digg and rolling out great features,&#8221; which is pretty much the same thing he said when he was asked the question during Digg&#8217;s recent &#8220;town hall&#8221; Q &#038; A session. But Mike Arrington isn&#8217;t backing down &#8212; he says his source on the story is very good and he <a href="http://www.techcrunch.com/2008/03/07/google-microsoft-bidding-for-digg/">sticks by his report</a> that Digg is talking to either Google or Microsoft or both.</p>
<p>Could Jay be telling the truth and yet still working on a sale of Digg? Sure he could. As Peter Kafka <a href="http://www.alleyinsider.com/2008/3/digg__seriously__we_re_not_selling___yet">notes at Silicon Alley Insider</a>, the Digg denial didn&#8217;t say that the company wasn&#8217;t for sale, and it didn&#8217;t deny that Google and/or Microsoft were talking to the company &#8212; it just said that reports of a bidding war between the two were false. Companies do this all the time: deny that anything is happening, in as vague a way as possible, right up until the thing actually happens. Steve Jobs is a master of this. Remember &#8220;People will never watch video on a handheld device?&#8221;</p>
<p>So at least for now, the Digg takeover rumours are just as alive as they were before, despite Jay&#8217;s denial. Would Google or Microsoft make a better buyer? I&#8217;m not sure. It would be interesting to see what Google would do with it &#8212; would they integrate it somehow with Google Reader maybe? &#8212; but to me that seems like a stretch. I think Microsoft needs the help more when it comes to getting social networks and recommendation engines and so on. And maybe Kevin will one day actually be worth the $60-million that BusinessWeek <a href="http://www.businessweek.com/magazine/content/06_33/b3997002.htm">said he was worth</a> way back when.</p>
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		<title>Finally, Yahoo is doing something</title>
		<link>http://www.mathewingram.com/work/2008/02/26/finally-yahoo-is-doing-something/</link>
		<comments>http://www.mathewingram.com/work/2008/02/26/finally-yahoo-is-doing-something/#comments</comments>
		<pubDate>Tue, 26 Feb 2008 16:10:34 +0000</pubDate>
		<dc:creator>Mathew</dc:creator>
		
		<category><![CDATA[Digg]]></category>

		<category><![CDATA[Social networks]]></category>

		<category><![CDATA[Yahoo]]></category>

		<category><![CDATA[buzz]]></category>

		<guid isPermaLink="false">http://www.mathewingram.com/work/2008/02/26/finally-yahoo-is-doing-something/</guid>
		<description><![CDATA[I don&#8217;t know whether Yahoo&#8217;s new Buzz feature will actually get any traction, or whether it will be lost in the sea of other Yahoo stuff, or whether it will be orphaned or otherwise screwed up in some way (in the past, any of those options would be a safe bet), but at least the [...]]]></description>
			<content:encoded><![CDATA[<p>I don&#8217;t know whether Yahoo&#8217;s new Buzz feature will actually get any traction, or whether it will be lost in the sea of other Yahoo stuff, or whether it will be orphaned or otherwise screwed up in some way (in the past, any of those options would be a safe bet), but at least the company seems to be trying to <a href="http://www.techcrunch.com/2008/02/25/yahoo-buzz-launches-with-massive-homepage-traffic-to-push-it/">do something interesting</a>, which is worth a round of applause all by itself. I think the Digg gang can probably sleep safe at night for a little while, but Yahoo could turn out to be a strong competitor (Stan Schroeder <a href="http://mashable.com/2008/02/26/yahoo-buzz-digg/">doesn&#8217;t think so</a>).</p>
<p>To me, there are two interesting <a href="http://venturebeat.com/2008/02/25/yahoo-buzz-hopes-to-ignite-more-buzz-than-buzztracker-did/">aspects of the service</a>: One is that most-Buzzed-about items will feed into Yahoo&#8217;s main news page, and the second is that search results will help determine what moves up the Buzz rankings. Those are two things that Digg can&#8217;t really offer &#8212; unless it does some partnership deals with Google, of course, which isn&#8217;t out of the realm of possibility. It&#8217;s true that Digg recently <a href="http://blog.digg.com/?p=98">signed a deal</a> with the Wall Street Journal, but I don&#8217;t think that&#8217;s going to do much to affect the placement of news stories over at <a href="http://WSJ.com" title="http://WSJ.com" target="_blank">WSJ.com</a> anytime soon.</p>
<p>There&#8217;s no question that a story on the Yahoo News page can push a gigantic amount of traffic <a href="http://www.businessweek.com/technology/content/feb2008/tc20080225_462851.htm">because of Yahoo&#8217;s size</a>. It&#8217;s still one of the top three news pages on the Web, after all. And it&#8217;s possible that having Buzz-worthy stories on there will prove to be a big boost for some blogs and other sites &#8212; although Yahoo is starting with a <a href="http://www.nytimes.com/2008/02/26/technology/26yahoo.html?_r=1&#038;oref=slogin">fairly small group</a> of 100 sources. As with Digg, of course, there&#8217;s also the risk that Buzz could be gamed. But it&#8217;s an interesting experiment nonetheless.</p>
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		<title>Digg Town Hall: No &#8220;secret moderators&#8221;</title>
		<link>http://www.mathewingram.com/work/2008/02/25/digg-town-hall-no-secret-moderators/</link>
		<comments>http://www.mathewingram.com/work/2008/02/25/digg-town-hall-no-secret-moderators/#comments</comments>
		<pubDate>Tue, 26 Feb 2008 03:40:42 +0000</pubDate>
		<dc:creator>Mathew</dc:creator>
		
		<category><![CDATA[Digg]]></category>

		<category><![CDATA[Social networks]]></category>

		<category><![CDATA[townhall]]></category>

		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.mathewingram.com/work/2008/02/25/digg-town-hall-no-secret-moderators/</guid>
		<description><![CDATA[Well, the very first Digg Town Hall is over, and I think I can safely say that it isn&#8217;t likely to change anyone&#8217;s mind about the site one iota. If you&#8217;re a fan, and you think Kevin (Rose) and Jay (Adelson) are a couple of great guys with the site&#8217;s best interests at heart, then [...]]]></description>
			<content:encoded><![CDATA[<p>Well, the very first Digg Town Hall is over, and I think I can safely say that it isn&#8217;t likely to change anyone&#8217;s mind about the site one iota. If you&#8217;re a fan, and you think Kevin (Rose) and Jay (Adelson) are a couple of great guys with the site&#8217;s best interests at heart, then you will likely continue to believe that <a href="http://digg.com/townhall">after the show</a>. They do seem like nice guys with good intentions. If, on the other hand, you believe that they are out of their depth running the site, aren&#8217;t transparent enough about how they run it, or are too busy navel-gazing, then you&#8217;ll probably <a href="http://www.news.com/8301-13577_3-9879080-36.html?part=rss&#038;tag=feed&#038;subj=TheSocial">still think that</a> after the show.</p>
<p>There were only 20 questions submitted &#8212; not much of a town, really &#8212; but some took up the bulk of the show and others were dismissed relatively quickly. One of the first things out of the gate (after some audio issues) was a statement from Jay that the site does not have anything like a group of <a href="http://valleywag.com/346263/diggs-secret-editors">&#8220;secret moderators&#8221;</a> or editors who bury things or block people. All there is, he says, is a site admin whose job it is to remove porn links and other things that breach the terms of service (Kevin says he did that job for the first six months or so that the site was live and then they hired someone).  And there are no &#8220;bury bots&#8221; or a &#8220;bury brigade.&#8221;</p>
<p>All there is, according to Jay and Kevin &#8212; but mostly Jay &#8212; is an algorithm or series of algorithms that are designed to maintain &#8220;diversity&#8221; on the site. In other words, designed to keep posts and links and comments and Diggs coming from as wide and diverse a group as possible. That&#8217;s why some links get more Diggs but still don&#8217;t get &#8220;promoted&#8221; to the front page, they explained &#8212; because too small a group of similar people are Digging it. It&#8217;s the same with burying, Jay notes: too many similar people burying something <a href="http://socialnewswatch.com/town-hall/">wouldn&#8217;t work either</a>.</p>
<p>Among other things, the two said that they are working on the new comment system (expected by April, maybe), and are working on fixing the search and duplicate-finding functions, which they freely admitted were broken. And they are going to introduce support and other forums to respond directly to users. They also said they want to be more transparent &#8212; but then a few minutes later said they didn&#8217;t necessarily want to show who was burying things, and also said they couldn&#8217;t talk about what criteria they look at to determine &#8220;diversity&#8221; of Diggs or links, except to say that they look at &#8220;a lot of stuff.&#8221;</p>
<p><b>Note:</b></p>
<p>Tony Hung has <a href="http://www.deepjiveinterests.com/2008/02/26/digg-town-hall-spam-catching-exit-strategies-focus-groups-and-pimping-diggs-features/">some thoughts</a> at Deep Jive Interests, and there&#8217;s an overview of the town hall <a href="http://blog.mghwom.com/?p=122">here as well</a>. Best line in the Mashable <a href="http://mashable.com/2008/02/21/digg-town-hall/">live-blogging chat</a> (which they did with Keith McSpurren&#8217;s excellent CoverItLive) was an Oasis reference: &#8220;Is that Liam on the left, or Noel?&#8221; My friend MG Siegler of ParisLemon also has <a href="http://venturebeat.com/2008/02/25/diggs-town-hall-addresses-many-questions-or-the-same-ones-over-and-over-again/">a good writeup</a> at VentureBeat.</p>
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		<title>Digg: portable data is good, so is OpenID</title>
		<link>http://www.mathewingram.com/work/2008/01/29/digg-portable-data-is-good-so-is-openid/</link>
		<comments>http://www.mathewingram.com/work/2008/01/29/digg-portable-data-is-good-so-is-openid/#comments</comments>
		<pubDate>Tue, 29 Jan 2008 19:22:57 +0000</pubDate>
		<dc:creator>Mathew</dc:creator>
		
		<category><![CDATA[Digg]]></category>

		<category><![CDATA[Social networks]]></category>

		<category><![CDATA[Web2.0]]></category>

		<category><![CDATA[OpenID]]></category>

		<category><![CDATA[portability]]></category>

		<guid isPermaLink="false">http://www.mathewingram.com/work/2008/01/29/digg-portable-data-is-good-so-is-openid/</guid>
		<description><![CDATA[Adam Ostrow has the news that Digg has joined the Data Portability group &#8212; the same one that Facebook and Google joined not that long ago &#8212; and will also adopt OpenID. Steve Williams at Digg has more on the news, saying the site wants to help users do whatever they want with their data, [...]]]></description>
			<content:encoded><![CDATA[<p>Adam Ostrow has <a href="http://mashable.com/2008/01/29/digg-dataportability/">the news</a> that Digg has joined the Data Portability group &#8212; the same one that Facebook and Google joined not that long ago &#8212; and will also adopt OpenID. Steve Williams at Digg has <a href="http://blog.digg.com/?p=108">more on the news</a>, saying the site wants to help users do whatever they want with their data, and is always looking for ways to help Digg interact with other sites better:</p>
<blockquote><p>Want to sync your Digg friends network with another service? We want to help you do that. Want to use your Digg activity to get recommendations from another web site? We’re working on that, too.</p></blockquote>
<p>This may not be a huge development, but it&#8217;s nice to see some of the big social networks lining up behind both of these initiatives. And Digg is definitely one of the big boys now &#8212; according to John Graham-Cumming, who apparently did some sleuthing, the social network is <a href="http://www.jgc.org/blog/2008/01/how-many-users-does-digg-have.html">closing in on</a> 3 million registered users.</p>
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