From the category archives:

Advertising

Louis Gray -- the social media blogger who seems to be everywhere lately -- has gotten the weekend blogosphere "bitchmeme" started early, it seems, with his post on how the majority of bloggers "don't deserve any ad revenue." According to Louis, most bloggers simply echo the posts that appear on TechCrunch and Mashable and other…

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Update: According to Microsoft, the first video is an inside joke -- poking fun at such cringe-worthy corporate videos. Suuuuuuure it is. Whatever makes you guys feel better. I suppose all of these incredible lame videos were in jokes too, right? Original post: The following video will likely make you cringe, even if you aren't…

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Interesting news from Kara Swisher at the BoomTown blog, that former Yahoo executive Tim Cadogan is taking the top spot at OpenX -- the open-source ad server company that used to be called OpenAds (and before that was phpads). As Kara notes, Cadogan was involved in the launch of Yahoo's much-ballyhooed Panama ad search product,…

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We're long past the writing-on-the-wall stage for newspapers and advertising, it seems -- the recent report from the Newspaper Association of America is more like a billboard, with one of those huge searchlight things they use for movie premieres and the opening of new car dealerships. And what it says is (pardon my French): You…

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There's been lots of talk recently about the value of ad networks, including a recent piece in MediaWeek about how ESPN has decided to opt out of the ad network game. The central question seems to be: Are ad networks a great way to package up unsold Web inventory and monetize it, or do they…

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