From the category archives:

Advertising

Mom, there are people in my broccoli!

by Mathew on October 22, 2008 · View Comments

From the magical blog known as Waxy.org, run by the ever-eclectic Andy Baio, comes a tale that seems beyond belief: Summer Allen-Gibson, who runs a foodie blog with her partner Alicia Carrier, spotted what looked to be tiny heads hidden in a picture of broccoli on the outside of a package of frozen vegetables. She [...]

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As the markets see-saw between concern and outright panic over the fate of the U.S. financial bailout, the credit shock that’s rippling through not just North America but most of the Western hemisphere, and the potential for a severe economic downturn, anyone with a Web-based business that depends on advertising has to be asking: Is [...]

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Publishers: Don’t use crappy ad links

by Mathew on October 1, 2008 · View Comments

As a reader, and as someone who cares about online media in all kinds of other ways, I would like to second the opinions that David Churbuck expresses in a post on his blog about “The blight known as Vibrant Media.” In a nutshell: those double-underlined links that generate pop-up ads or affiliate links to [...]

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Yes, Ludacris will sing about your jeans

by Mathew on September 19, 2008 · View Comments

Eliot Van Buskirk over at Wired magazine’s Listening Post blog has the hilarious tale of an advertising email gone astray: the missive in question came from one Adam Kluger of The Kluger Agency (or, according to Mr. Kluger, from an over-eager minion of his), and it offered a company called Double Happiness Jeans the opportunity [...]

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Bubble 2.0: Glam turns down $1.3B

by Mathew on May 29, 2008 · View Comments

Matt Marshall over at VentureBeat is reporting that Glam Media — an advertising/content network focused on sites that appeal primarily to women — has turned down a $1.3-billion acquisition offer from an unnamed party. Like Caroline McCarthy at Webware, I assume that this offer likely came from an “old media” company such as CBS or [...]

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