Advertising
Ad networks: Inventory vs. the brand
There’s been lots of talk recently about the value of ad networks, including a recent piece in MediaWeek about how ESPN has decided to opt out of the ad network game. The central question seems to be: Are ad networks a great way to package up unsold Web inventory and monetize it, or do they [...]
Google to ComScore: You owe us $15-billion
Earlier this week, comScore released a report looking at Google’s click-through rates for January, which showed a precipitous decline — and that in turn caused a similar precipitous decline in the company’s share price, slicing about $15-billion or so worth of market value from the stock in a single day’s worth of trading. Now, the [...]
GOOG: Social ads — not so much
One interesting point from Google’s much-discussed quarterly results: Eric Savitz of Barron’s Tech Trader Daily blog notes that the company’s CFO said Google’s “social networking inventory is not monetizing as well as expected.” In other words, the social ads they’ve been running through MySpace and elsewhere? Not so much. That’s apparently why the company’s TAC [...]
Barcodes: Really clever or really dumb?
“It’s such a fine line between stupid and clever.”
David St. Hubbins, This is Spinal Tap
Google is apparently experimenting with tiny barcodes that will sit next to newspaper advertisements and be scannable by mobile phone, so that you can “read” the code and be whisked to some website where you can get an interactive coupon, a [...]
Pay for a blog feed? Not going to happen
Allen Stern of Centernetworks has a provocative post in which he asks whether people would be willing to pay $1 for a full-text RSS feed, or to pay $4.95 for a bundle of 10 feeds, etc. His point (I’m pretty sure) is that advertising in RSS feeds doesn’t really work that well, and that it’s [...]
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