Will the iTablet help the media? Possibly. Save the media? No.

Is the newly launched Apple tablet, the iPad, beautiful? Yes. Drool-worthy, in fact. Will Apple sell a lot of them? If the iPod and the iPhone are anything to go by, then yes — and at $499 for the basic version, they are priced to move. But does the iPad contain anything that could be seen as throwing a lifeline to the foundering ship of traditional media? Well, no.

Once you get past the hype (of which there has been a boatload), the iPad is really just a larger version of the iPod touch, with some interface and usability tweaks thrown in around things like email, games and e-books. Has the iPhone changed the traditional print media business? Not at all — unless you think selling an app for your publication (as Conde Nast has for GQ) is a game-changer.

Yes, the New York Times app looks impressive, with video that plays right inside the newspaper display (although you can do that on the NYT web site, too). But will a fancier app change the nature of the newspaper business or the magazine business? No.

Please read the rest of this post at GigaOm

Social sharing options
This entry was posted in Uncategorized by mathewi. Bookmark the permalink.

About mathewi

I'm the chief digital writer at the Columbia Journalism Review in New York, and a former writer for Fortune magazine and the Globe and Mail newspaper.

Leave a Reply

Your email address will not be published. Required fields are marked *