Will the iTablet help the media? Possibly. Save the media? No.

by Mathew on January 27, 2010 · 7 comments

Is the newly launched Apple tablet, the iPad, beautiful? Yes. Drool-worthy, in fact. Will Apple sell a lot of them? If the iPod and the iPhone are anything to go by, then yes — and at $499 for the basic version, they are priced to move. But does the iPad contain anything that could be seen as throwing a lifeline to the foundering ship of traditional media? Well, no.

Once you get past the hype (of which there has been a boatload), the iPad is really just a larger version of the iPod touch, with some interface and usability tweaks thrown in around things like email, games and e-books. Has the iPhone changed the traditional print media business? Not at all — unless you think selling an app for your publication (as Conde Nast has for GQ) is a game-changer.

Yes, the New York Times app looks impressive, with video that plays right inside the newspaper display (although you can do that on the NYT web site, too). But will a fancier app change the nature of the newspaper business or the magazine business? No.

Please read the rest of this post at GigaOm

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