In 1958 Isaac Asimov wrote a short story titled "All the Troubles of the World" (included in the collection "Nine Tomorrows"). It described a world transformed by Multivac, a giant all-knowing computer. Asimov died in 1992, a mere four years before Larry and Sergey started their project "to organize the world’s information and make it universally accessible and useful." Below are selected quotes from Asimov’s story (no spoilers), next to relevant imagery from Google.
“the next step toward becoming the most comprehensive and trusted partner for local businesses in attracting and retaining customers and continuing to generate important, relevant content.”
Matt Kelly of the Mirror decries what he believes to be a cruel delusion on the part of newspapers, who have used SEO techniques to accumulate a broader audience — but have succeeded only in attracting “locusts” who have little long-term value, while at the same time cheapening their content and advertising.
Below, he brags about how low the traffic from search engines is to two new sites that the Mirror launched, deliberately ignoring SEO:
Crucially, traffic from search engines is ridiculously low for a newspaper website. Around 15 percent for MirrorFootball and less than 10 for 3am. That means the vast majority of traffic has either come from bookmarks, or a referral from an informed source. We get a lot of traffic to both sites from social networks like Twitter and Facebook. Not recommendations from a search engine, but from a friend. That’s how to grow a meaningful audience.