The mesh team — i.e. me, Rob Hyndman, Stuart MacDonald, Mike McDerment, Mark Evans and our indispensable conference planner Sheri Moore — are pleased to announce the launch of meshmarketing.ca, the site that goes along with our new one-day marketing event. Meshmarketing takes place on October 22 at Circa, and we have a number of fantastic speakers and panelists to announce.
The highlight is none other than the inimitable Hugh MacLeod, the artist known on Twitter as @gapingvoid. We’ve also got Mitch Joel of Twist Image, Ferg Devins from Molson, the new head of Facebook Canada Elmer Sotto, Mia Wedgbury, Dharmesh Shah and a host of others who will share their online marketing success stories and principles with you.
The idea behind meshmarketing is to spend a day focusing on the key insights, tools and tactics you need to help you win customers’ hearts and minds, online. In addition to Hugh’s keynote, we will have a series of “show and tell” presentations, as well as in-depth workshops. As with any mesh event, all of the presentations and panels and workshops will be as interactive as possible, so that you can connect, share and inspire each other. And we’re planning some inspiring social events as well :-)
You’re spending more and more of your marketing budget building your business online. But are you making the right calls? Is display the way to go? What about search? Social Media? Community? Video? You know that word-of-mouth is one of the most powerful tools you and your company can use to spread the word about your product or service, and the Web is like word-of-mouth on steroids. What’s working and why?
Come to meshmarketing and hear from those who are making those kinds of decisions every day — the people who can help you understand what works, and how to take advantage of it. More details at the meshmarketing site and at the mesh blog.