Chris Brogan isn’t — and as far as I know has never been — a journalist. He’s a new-media marketing consultant and the founder of Podcamp (his bio is here). When I saw that he had written a blog post about what a “new media” company of the future might look like, I confess that I was expecting something with a focus primarily on marketing (perhaps that was unfair, but there it is). What Chris came up with, however, is very similar to what I see when I think about the future of the online media business — a business that takes advantage of what the online world allows, rather than treating it as an afterthought. Among other things, Chris says such an entity would realize that:

  • Stories are points in time [and] don’t end at publication.
  • Curators and editors rule, and creators aren’t necessarily on staff.
  • Media cannot stick to one form. Text, photos, video, music, audio, animation, etc.
  • Everything must be portable and mobile-ready.
  • Everything must have collaborative opportunities.
  • Advertising cannot be the primary method of revenue.

Be sure to read the whole thing. A good debate is already emerging in the comments.

About the author

Mathew 2429 posts

I'm a Toronto-based senior writer with Fortune magazine, and my favorite things to write about are social technology, media and the evolution of online behavior

8 Responses to “Chris Brogan’s vision of a new media entity”
  1. My background is in enterprise software and telecommunication, so I'm just an armchair quarterback. This, however, is how i've been fed for the last two years, by taking a few mental leaps and extracting actionable strategies from my musings. :)

    Glad it worked for you.

    • Well, the media needs all the help it can get, Chris — armchair or not :-) Thought you described it very well.

  2. Wow, that does sound like a refreshing view of things! Totally agree about both the media form and the advertising thing. Most of all, the stories DON'T end at publication. That's the great thing. Gonna have to check it out!

  3. “Stories are points in time [and] don’t end at publication.”

    This is perhaps the most significant point that has been kicked to the curb in print and online journalism. Consider that a hundred years ago, most media outlets created stories as serials, as the story developed. This is what drove subscription and needs another look for the future.

    Print cannot get the news out first, and should stop trying. Print got its ass handed to it with the first TV news broadcast, and tried to follow the leader, rather than playing to its depth in boots on the ground, in the newsroom, its archives, and institutional memory.

    Online media needs to look to depth, as reportage as sound bites, or 140 character proclamations, fosters short term thinking, which at the end of the day doesn't significantly inform or educate.

    Chopping stories up into 'pages' to reload ads for CPM doesn't count.

  4. MathewI thanks for this great post on new media vision: http://tinyurl.com/re96dv, whole thing here: http://tinyurl.com/qcjgrw

  5. […] sure to read his whole list as well as Globe and Mail communities editor Mathew Ingram’s take on Brogan’s ideas. (And kudos to Ingram for tipping me off to Brogan’s […]

  6. This is quite impressive, I am pleased to read this post, keep posts like this coming, you totally rock!

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