Comments on: Cluetrain: Human speech, human concerns http://www.mathewingram.com/work/2009/04/28/cluetrain-human-speech-human-concerns/ ... at the intersection of media, technology, business and the web Tue, 04 Oct 2011 13:01:00 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Humanity and Business | Eric D. Brown - Technology, Strategy, People & Projects http://www.mathewingram.com/work/2009/04/28/cluetrain-human-speech-human-concerns/comment-page-1/#comment-352573 Humanity and Business | Eric D. Brown - Technology, Strategy, People & Projects Fri, 12 Jun 2009 12:04:12 +0000 http://www.mathewingram.com/work/?p=4484#comment-352573 [...] Cluetrain: Human speech, human concerns (mathewingram.com) [...] [...] Cluetrain: Human speech, human concerns (mathewingram.com) [...]

]]> By: antje http://www.mathewingram.com/work/2009/04/28/cluetrain-human-speech-human-concerns/comment-page-1/#comment-374506 antje Sat, 09 May 2009 00:17:01 +0000 http://www.mathewingram.com/work/?p=4484#comment-374506 Print has so many limitations (delivery, size/length, page layout), so many things that are not constricted by web, I'm surprised that more aren't embracing in their cost cutting efforts. A local paper by us just started publishing a "morning edition" that they publish just prior to actual delivery to make sure they get the latest news. Better step, but usually the news is still a day behind and I've already read it online. <br><br>What I don't get online though are the big, in depth, investigative pieces. The ones that take months to research and write and are vitally important to the news cycle. Print has so many limitations (delivery, size/length, page layout), so many things that are not constricted by web, I'm surprised that more aren't embracing in their cost cutting efforts. A local paper by us just started publishing a “morning edition” that they publish just prior to actual delivery to make sure they get the latest news. Better step, but usually the news is still a day behind and I've already read it online.

What I don't get online though are the big, in depth, investigative pieces. The ones that take months to research and write and are vitally important to the news cycle.

]]> By: antje http://www.mathewingram.com/work/2009/04/28/cluetrain-human-speech-human-concerns/comment-page-1/#comment-346372 antje Fri, 08 May 2009 19:17:01 +0000 http://www.mathewingram.com/work/?p=4484#comment-346372 Print has so many limitations (delivery, size/length, page layout), so many things that are not constricted by web, I'm surprised that more aren't embracing in their cost cutting efforts. A local paper by us just started publishing a "morning edition" that they publish just prior to actual delivery to make sure they get the latest news. Better step, but usually the news is still a day behind and I've already read it online. <br><br>What I don't get online though are the big, in depth, investigative pieces. The ones that take months to research and write and are vitally important to the news cycle. Print has so many limitations (delivery, size/length, page layout), so many things that are not constricted by web, I'm surprised that more aren't embracing in their cost cutting efforts. A local paper by us just started publishing a “morning edition” that they publish just prior to actual delivery to make sure they get the latest news. Better step, but usually the news is still a day behind and I've already read it online.

What I don't get online though are the big, in depth, investigative pieces. The ones that take months to research and write and are vitally important to the news cycle.

]]> By: Justin http://www.mathewingram.com/work/2009/04/28/cluetrain-human-speech-human-concerns/comment-page-1/#comment-346362 Justin Wed, 06 May 2009 22:54:01 +0000 http://www.mathewingram.com/work/?p=4484#comment-346362 I see readers as a means to an ends. The end goal for any newspaper, as it is a business, is to create a profit. It does this, by and large, with advertising dollars. Advertising dollars are generated by large readership. <br><br> Newspapers have a long, long history of not reporting on subjects that will disturb their readership which therefore scares off advertisers which therefore kills profits.<br><br> The problem I have with the argument that newspapers sell news is that it infers that newspapers are an atruistic organization who's business is to get out "the truth". It's business, like all others, is to turn a profit. <br><br> Where I do agree with you Matthew, is in regards to how important readership numbers are. Especially in regards to the new unknown model. Once someone does figure out how to make money off digital news, a large readership already in place will be paramount. (That of course is assuming someone does figure it out.. I was there for .com boom/bust and the same arguments then regarding "we'll figure out the business model later" where made then as well). I see readers as a means to an ends. The end goal for any newspaper, as it is a business, is to create a profit. It does this, by and large, with advertising dollars. Advertising dollars are generated by large readership.

Newspapers have a long, long history of not reporting on subjects that will disturb their readership which therefore scares off advertisers which therefore kills profits.

The problem I have with the argument that newspapers sell news is that it infers that newspapers are an atruistic organization who's business is to get out “the truth”. It's business, like all others, is to turn a profit.

Where I do agree with you Matthew, is in regards to how important readership numbers are. Especially in regards to the new unknown model. Once someone does figure out how to make money off digital news, a large readership already in place will be paramount. (That of course is assuming someone does figure it out.. I was there for .com boom/bust and the same arguments then regarding “we'll figure out the business model later” where made then as well).

]]> By: mathewi http://www.mathewingram.com/work/2009/04/28/cluetrain-human-speech-human-concerns/comment-page-1/#comment-346335 mathewi Fri, 01 May 2009 02:16:03 +0000 http://www.mathewingram.com/work/?p=4484#comment-346335 I think I know what you're driving at, Justin, but I disagree. A newspaper needs advertisers, yes, but it needs readers more -- without them, advertisers would be useless. The readers are actually the advertisers customers as well, they're just piggybacking on newspapers in order to reach them. I think I know what you're driving at, Justin, but I disagree. A newspaper needs advertisers, yes, but it needs readers more — without them, advertisers would be useless. The readers are actually the advertisers customers as well, they're just piggybacking on newspapers in order to reach them.

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