One of the most recent articles to take this tack appeared in the Guardian and quoted Sly Bailey, the chief executive office of newspaper publisher Trinity Mirror. Among other things, Ms. Bailey said that:
“By creating gargantuan national newspaper websites designed to harness users by the tens of millions, by performing well on search engines like Google, we have eroded the value of news. News has become ubiquitous. Completely commoditised. Without value to anyone.”
This argument is almost too absurd to be taken seriously. In a nutshell, Ms. Bailey is claiming that by expanding their readership and making it easier for people to find their content, newspapers have shot themselves in the foot, and should do their best to avoid being found by new readers. It’s particularly ironic that the Mirror CEO is making these comments in a story in The Guardian, which has built up an impressive readership outside the UK thanks to its excellent content.
(read the rest of this post at the Nieman Journalism Lab)