As mass journalism markets unbundle and become niche markets, news operations, if they are to survive, will have to join the niche movement rather than fight it. Rather than think in terms of a circulation of, let’s say, 100,000, they should think in terms of 100 niche markets of 1,000 each and form membership communities around those niches.
The centerpiece for each membership community will be the news and information tailored to each community’s needs, with a reporter and editing support devoted specifically to each community of 1,000. Online social networking, interactivity, face-to-face events will all be used to build group cohesion.
(read the rest of this post at the Nieman Journalism Lab)