But on this topic, as you point out, he has missed the point entirely. I've known Jarvis since 2001, and not once have I heard him say “all content should be free, everywhere.” You simply don't get people to listen to you if that's your only point. Jeff's far more of a nuanced guy. His point is that there are different ways of paying. Sometimes that's with your time. Sometimes that with cash. Sometimes that's one song at a time. The point has always been that the audience, Alan, the audience decides.

Jeff has offered his book in more ways than anyone I can recall. (Including – free.) When he posts for free, people say he's just doing it do be a weasel consultant and get more gigs. When he charges for stuff, people call him a capitalist (as though that's something to be ashamed of, even in this economy).

Jeff did W GWD. He opened the process while he was writing. He mused about advertising sponsoring the price of the book. He took input about people's ideas and stories. It was an open process and it resulted in a good book. Jarvis-bashing has become quite the rage, and go ahead if you disagree with the man. (Though it seems like a little bit of an effort for not much payoff.) But don't accuse him of duplicity in this matter. It's simply not an informed opinion, and I would hope Mutter would have the good graces to admit the flaw in his argument.