For those keeping track at home, Microsoft was offering $31 a share at the time, which valued Yahoo at over $44-billion. Yahoo’s current market capitalization is less than $15-billion, which means almost $30-billion or about 65 per cent of the company’s value has vanished. Obviously, all of that decline can’t be blamed on Jerry, since the global economic meltdown probably had a little to do with it as well. But even before that happened, Yahoo’s stock value had dropped by tens of billions of dollars. About all Jerry and the board could come up with as a strategy was to float a merger deal of some kind with AOL of all places.
If you’re one of those who believes that “any publicity is good publicity,” or that getting potential customers “engaged” with your product includes pissing them off, then the Motrin campaign probably seems like a great success. And I’m sure there are those who will argue that the critical Motrin moms are a vocal minority, that they are too easily offended by something that was meant to be humorous, etc. That may even be true. But it’s still a problem for the company — a very modern problem. For better or worse, this kind of social-media “flash flood” of negative PR involving Twitter, blogs and Facebook is becoming more and more commonplace.
“We’re not sure what to call this position. News Technician? News Analyst? Configuring Editor? The role involves interacting with an automated news-picking computer algorithm, configuring it and prodding it to ensure balanced and comprehensive coverage of important news topic areas. It’s the kind of job that possibly has never existed until 2008 but will become increasingly important in the years ahead.”
Anyone who has followed Techmeme for even a week or two will notice that the links and sub-links on the site are continually shifting over time, rising and falling not just as the importance of the story changes but as the links between the various sub-posts change. How does it work? Only Gabe knows for sure, which drives some people around the bend. I know that I’ve been fascinated with the way Techmeme functions ever since I first laid eyes on it a couple of years ago, and so have many others.