Comments on: If the NYT is broken, can it be fixed?

By: MarshalSandler.com » The All-Digital Newsroom of the Not-So-Distant Future

MarshalSandler.com » The All-Digital Newsroom of the Not-So-Distant Future — Tue, 03 Feb 2009 00:03:45 +0000

[...] If the NYT is broken, can it be fixed? (mathewingram.com) [...]

By: Die Grey Lady auffrischen auf HundertfÃ¼nfzig Worte

Die Grey Lady auffrischen auf HundertfÃ¼nfzig Worte — Thu, 27 Nov 2008 19:24:58 +0000

[...] so oft via Mathew Ingram) « [...]

By: | BetaTales

| BetaTales — Tue, 25 Nov 2008 21:41:52 +0000

[...] media bloggers, like Mathew Ingram, have commented on Seth Godin’s article, mostly in praise of his [...]

By: mathewi

mathewi — Tue, 25 Nov 2008 07:10:59 +0000

I couldn't agree more, Eric — papers (mine included) could be doing a
lot more to promote their content online, which involves more than
just posting it and linking to it from a sub-page somewhere. The best
way to make people aware of your content is to become engaged with
readers in some way.

By: Eric Berlin

Eric Berlin — Tue, 25 Nov 2008 04:12:07 +0000

I've been focused for a while now on the fact that online versions of newspapers do relatively little to promote their valuable content, particularly columnists, opinion writers, and of course bloggers. So basically you have high quality content written by paid journalists/editorial staff that is relatively unpromoted.

Mathew, I don't think I'm blowing too much smoke to say that you're in the forefront of your profession in terms of meshing (to borrow a term) journalism with true online publishing norms/verve; in short, getting "out there" online and competing for attention and relative market share. Very quick example: at least until recently The Economists' bloggers don't bother to reply to comments. I mean, come on!

Will the rest of the industry catch up? In the meantime, what I see here is a market need waiting to be exploited.