Comments on: Ze Frank knows about community http://www.mathewingram.com/work/2008/11/06/ze-frank-knows-about-community/ ... at the intersection of media, technology, business and the web Tue, 04 Oct 2011 13:01:00 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Social media shows its election steel : mateoland.com http://www.mathewingram.com/work/2008/11/06/ze-frank-knows-about-community/comment-page-1/#comment-344013 Social media shows its election steel : mateoland.com Sat, 08 Nov 2008 08:59:41 +0000 http://www.mathewingram.com/work/?p=3461#comment-344013 [...] thoughts and feelings about the election, prompting a flurry of responses, Mathew Ingram picked up on Frank’s ability to build active online communities, asking: “Why did people choose to post such personal comments at Ze’s site? You could [...] [...] thoughts and feelings about the election, prompting a flurry of responses, Mathew Ingram picked up on Frank’s ability to build active online communities, asking: “Why did people choose to post such personal comments at Ze’s site? You could [...]

]]> By: mathewi http://www.mathewingram.com/work/2008/11/06/ze-frank-knows-about-community/comment-page-1/#comment-374645 mathewi Fri, 07 Nov 2008 22:03:19 +0000 http://www.mathewingram.com/work/?p=3461#comment-374645 That's a good point, Taylor -- especially the part about being open to<br>experimentation, and promoting members from within the community. That's a good point, Taylor — especially the part about being open to
experimentation, and promoting members from within the community.

]]> By: Taylor Davidson http://www.mathewingram.com/work/2008/11/06/ze-frank-knows-about-community/comment-page-1/#comment-374644 Taylor Davidson Fri, 07 Nov 2008 21:51:04 +0000 http://www.mathewingram.com/work/?p=3461#comment-374644 The important point is that people respond to Ze because he is comfortable trying new things, comfortable failing, comfortable helping and pushing other people to try new things (and, of course, because he's funny).<br><br>Ze isn't promoting himself, he promotes others. And that's a key in building a community: create ways for people to define and show themselves through you. People connect and form a relationship because they want to, not because you want them to.<br><br>The business connection: people buy things from companies because their products and services for their own selfish goals: enrich their lives, solve their problems, live better lives.<br><br>Companies used to have to deal with groups of consumers: but it's becoming increasingly possible to instead deal with individual people, driven by 1) the increasing business and cultural benefits derived from transparency and "empowering" and 2) the steadily decreasing transaction costs of communicating, coordinating and connecting to individual people. The important point is that people respond to Ze because he is comfortable trying new things, comfortable failing, comfortable helping and pushing other people to try new things (and, of course, because he's funny).

Ze isn't promoting himself, he promotes others. And that's a key in building a community: create ways for people to define and show themselves through you. People connect and form a relationship because they want to, not because you want them to.

The business connection: people buy things from companies because their products and services for their own selfish goals: enrich their lives, solve their problems, live better lives.

Companies used to have to deal with groups of consumers: but it's becoming increasingly possible to instead deal with individual people, driven by 1) the increasing business and cultural benefits derived from transparency and “empowering” and 2) the steadily decreasing transaction costs of communicating, coordinating and connecting to individual people.

]]> By: mathewi http://www.mathewingram.com/work/2008/11/06/ze-frank-knows-about-community/comment-page-1/#comment-344007 mathewi Fri, 07 Nov 2008 17:03:19 +0000 http://www.mathewingram.com/work/?p=3461#comment-344007 That's a good point, Taylor -- especially the part about being open to<br>experimentation, and promoting members from within the community. That's a good point, Taylor — especially the part about being open to
experimentation, and promoting members from within the community.

]]> By: Taylor Davidson http://www.mathewingram.com/work/2008/11/06/ze-frank-knows-about-community/comment-page-1/#comment-344005 Taylor Davidson Fri, 07 Nov 2008 16:51:04 +0000 http://www.mathewingram.com/work/?p=3461#comment-344005 The important point is that people respond to Ze because he is comfortable trying new things, comfortable failing, comfortable helping and pushing other people to try new things (and, of course, because he's funny).<br><br>Ze isn't promoting himself, he promotes others. And that's a key in building a community: create ways for people to define and show themselves through you. People connect and form a relationship because they want to, not because you want them to.<br><br>The business connection: people buy things from companies because their products and services for their own selfish goals: enrich their lives, solve their problems, live better lives.<br><br>Companies used to have to deal with groups of consumers: but it's becoming increasingly possible to instead deal with individual people, driven by 1) the increasing business and cultural benefits derived from transparency and "empowering" and 2) the steadily decreasing transaction costs of communicating, coordinating and connecting to individual people. The important point is that people respond to Ze because he is comfortable trying new things, comfortable failing, comfortable helping and pushing other people to try new things (and, of course, because he's funny).

Ze isn't promoting himself, he promotes others. And that's a key in building a community: create ways for people to define and show themselves through you. People connect and form a relationship because they want to, not because you want them to.

The business connection: people buy things from companies because their products and services for their own selfish goals: enrich their lives, solve their problems, live better lives.

Companies used to have to deal with groups of consumers: but it's becoming increasingly possible to instead deal with individual people, driven by 1) the increasing business and cultural benefits derived from transparency and “empowering” and 2) the steadily decreasing transaction costs of communicating, coordinating and connecting to individual people.

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