Comments on: Gary Vaynerchuk vs. Howard Stern

By: Scott Prock

Scott Prock — Sun, 18 Jan 2009 06:59:35 +0000

Stern is all about the shock and awe … this could have been his way to drum up a lot of negative attention. It wouldn't be the first time he's done that ;-)

… Scott

By: Scott Prock

Scott Prock — Sun, 18 Jan 2009 00:59:35 +0000

Stern is all about the shock and awe … this could have been his way to drum up a lot of negative attention. It wouldn't be the first time he's done that ;-)

… Scott

By: Mauricio Pina

Mauricio Pina — Tue, 11 Nov 2008 15:16:17 +0000

Don't listen to the hater!

By: mathewi

mathewi — Fri, 07 Nov 2008 01:31:03 +0000

Thanks for the comment, Fraser. Updated the post with your link. You make a pretty good case.

By: Fraser

Fraser — Thu, 06 Nov 2008 22:48:17 +0000

Gary's wrong. Facebook, Twitter, Myspace.... they aren't strategies. They're simple tools that can be leveraged to fulfill a strategy.

The classic story of Web 2.0 success has been: 1) scale attention and engagement; 2) back into a business model.

In this sense you can call Stern the King of All (New) Media.

He's been using so-called new media tools - user-generated content, microchunking, focusing on the long-tail, ... - for decades (here's a blog post on this http://bit.ly/tFzx ).

He's aggregated up an insane amount of attention and engagement and has found a business model that doesn't rely on shilling t-shirts (Stern listeners will be familiar with his constant flaming of stars who monetize their audience through the hawking of shirts and other knick-knacks).

He's killing it.