Obama campaign: Now on your iPhone

No matter which side of the political fence you’re on, there’s no question that the Obama campaign has been light-years ahead of the competition when it comes to taking advantage of social-media tools, whether that means blogs or YouTube or Twitter or pretty much anything that comes along. Now it’s the iPhone: users of the Apple device can download a free app through the App Store that turns their phone into an Obama campaign office, including sorting friends into the states they live in, to make it easier to call people and get out the vote when election day comes around.

This is a slick little app, even if it could have used some other features, as TechPresident notes (more GPS integration would have been cool, for example). At the same time, however, it’s even more impressive that this app was put together not by a company hired by the Obama campaign, but by a handful of passionate supporters who put their own time and resources into doing it. The campaign was then smart enough to recognize it as being a great opportunity, and gave it the official blessing. Smart.

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About mathewi

I'm the chief digital writer at the Columbia Journalism Review in New York, and a former writer for Fortune magazine and the Globe and Mail newspaper.

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