http://www.mathewingram.com/work/2008/09/19/microsoft-gets-the-ad-thing-right/ ... at the intersection of media, technology, business and the web Fri, 19 Mar 2010 14:46:36 +0000 http://wordpress.org/?v=2.9 hourly 1 http://www.mathewingram.com/work/2008/09/19/microsoft-gets-the-ad-thing-right/comment-page-1/#comment-374853 Sandy Tue, 23 Sep 2008 21:23:24 +0000 http://www.mathewingram.com/work/?p=2675#comment-374853 Oh just had another thought. In a way, though, if Microsoft is smart about all of this, they can adopt the "I'm a PC" phrase as their long-term ad theme and not just as a reaction to Apple's ads. If they take ownership of it while at the same time distancing themselves from the original concept of the dorky PC guy, it could be a great slogan. Currently, Apple doesn't have people saying "I'm a Mac" in their ads except for that one young kid. So Microsoft can totally run with the theme and use it to their advantage...hmm Oh just had another thought. In a way, though, if Microsoft is smart about all of this, they can adopt the “I'm a PC” phrase as their long-term ad theme and not just as a reaction to Apple's ads. If they take ownership of it while at the same time distancing themselves from the original concept of the dorky PC guy, it could be a great slogan. Currently, Apple doesn't have people saying “I'm a Mac” in their ads except for that one young kid. So Microsoft can totally run with the theme and use it to their advantage…hmm

]]> http://www.mathewingram.com/work/2008/09/19/microsoft-gets-the-ad-thing-right/comment-page-1/#comment-374852 Sandy Tue, 23 Sep 2008 21:17:21 +0000 http://www.mathewingram.com/work/?p=2675#comment-374852 I agree that the PC guy included in the commercial concedes to Apple's marketing strategy to some extent. If they're smart, they will no longer use him in anything. The commercial is ok. They should have more catchy music, though (which Apple does) and eliminate the guy in the end who "sells fish". What an awful note to end on. They should've just ended it with Deepak Chpra...that would've been perfect. I agree that the PC guy included in the commercial concedes to Apple's marketing strategy to some extent. If they're smart, they will no longer use him in anything. The commercial is ok. They should have more catchy music, though (which Apple does) and eliminate the guy in the end who “sells fish”. What an awful note to end on. They should've just ended it with Deepak Chpra…that would've been perfect.

]]> http://www.mathewingram.com/work/2008/09/19/microsoft-gets-the-ad-thing-right/comment-page-1/#comment-343005 Sandy Tue, 23 Sep 2008 17:23:24 +0000 http://www.mathewingram.com/work/?p=2675#comment-343005 Oh just had another thought. In a way, though, if Microsoft is smart about all of this, they can adopt the "I'm a PC" phrase as their long-term ad theme and not just as a reaction to Apple's ads. If they take ownership of it while at the same time distancing themselves from the original concept of the dorky PC guy, it could be a great slogan. Currently, Apple doesn't have people saying "I'm a Mac" in their ads except for that one young kid. So Microsoft can totally run with the theme and use it to their advantage...hmm Oh just had another thought. In a way, though, if Microsoft is smart about all of this, they can adopt the “I'm a PC” phrase as their long-term ad theme and not just as a reaction to Apple's ads. If they take ownership of it while at the same time distancing themselves from the original concept of the dorky PC guy, it could be a great slogan. Currently, Apple doesn't have people saying “I'm a Mac” in their ads except for that one young kid. So Microsoft can totally run with the theme and use it to their advantage…hmm

]]> http://www.mathewingram.com/work/2008/09/19/microsoft-gets-the-ad-thing-right/comment-page-1/#comment-343004 Sandy Tue, 23 Sep 2008 17:17:21 +0000 http://www.mathewingram.com/work/?p=2675#comment-343004 I agree that the PC guy included in the commercial concedes to Apple's marketing strategy to some extent. If they're smart, they will no longer use him in anything. The commercial is ok. They should have more catchy music, though (which Apple does) and eliminate the guy in the end who "sells fish". What an awful note to end on. They should've just ended it with Deepak Chpra...that would've been perfect. I agree that the PC guy included in the commercial concedes to Apple's marketing strategy to some extent. If they're smart, they will no longer use him in anything. The commercial is ok. They should have more catchy music, though (which Apple does) and eliminate the guy in the end who “sells fish”. What an awful note to end on. They should've just ended it with Deepak Chpra…that would've been perfect.

]]> http://www.mathewingram.com/work/2008/09/19/microsoft-gets-the-ad-thing-right/comment-page-1/#comment-342972 Microsoft Should Never Have Listened To Tech Bloggers | TooCube Sat, 20 Sep 2008 05:30:44 +0000 http://www.mathewingram.com/work/?p=2675#comment-342972 [...] there were a few tech bloggers like Mathew Ingram, Mike Masnick, myself and Mark ‘Rizzn’ Hopkins (but then he has a really warped sense [...] [...] there were a few tech bloggers like Mathew Ingram, Mike Masnick, myself and Mark ‘Rizzn’ Hopkins (but then he has a really warped sense [...]

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