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	<title>Comments on: Inside R.E.M.&#8217;s Web strategy</title>
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	<description>... at the intersection of media, technology, business and the web</description>
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		<title>By: mathewi</title>
		<link>http://www.mathewingram.com/work/2008/09/05/inside-rems-web-strategy/comment-page-1/#comment-374746</link>
		<dc:creator>mathewi</dc:creator>
		<pubDate>Fri, 05 Sep 2008 19:25:21 +0000</pubDate>
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		<description>Ouch -- that&#039;s harsh, Leigh  :-)  For what it&#039;s worth, Accelerate sounds like a great album.  And you are right that the best marketing is having a product that doesn&#039;t suck.  But all that aside, I think what Ethan did with R.E.M. shows a lot of creativity, and could give other artists a lot of great ideas about how to interact with their fans.</description>
		<content:encoded><![CDATA[<p>Ouch &#8212; that&#39;s harsh, Leigh  :-)  For what it&#39;s worth, Accelerate sounds like a great album.  And you are right that the best marketing is having a product that doesn&#39;t suck.  But all that aside, I think what Ethan did with R.E.M. shows a lot of creativity, and could give other artists a lot of great ideas about how to interact with their fans.</p>
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		<title>By: leigh</title>
		<link>http://www.mathewingram.com/work/2008/09/05/inside-rems-web-strategy/comment-page-1/#comment-374745</link>
		<dc:creator>leigh</dc:creator>
		<pubDate>Fri, 05 Sep 2008 19:08:10 +0000</pubDate>
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		<description>Good job Ethan.  Like that smart marketing can help a mediocre product.  On a tangent that has nothing to do with your post -- Last time i saw R.E.M in concert (it was about 7 years ago) I almost fell asleep.  It was the most boring concert I have ever been too.  I would say the only worse concert was maybe (and i say maybe) New Order at the International centre who came on stage played for maybe 25 minutes and then went home.</description>
		<content:encoded><![CDATA[<p>Good job Ethan.  Like that smart marketing can help a mediocre product.  On a tangent that has nothing to do with your post &#8212; Last time i saw R.E.M in concert (it was about 7 years ago) I almost fell asleep.  It was the most boring concert I have ever been too.  I would say the only worse concert was maybe (and i say maybe) New Order at the International centre who came on stage played for maybe 25 minutes and then went home.</p>
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		<title>By: hypeschlock</title>
		<link>http://www.mathewingram.com/work/2008/09/05/inside-rems-web-strategy/comment-page-1/#comment-374744</link>
		<dc:creator>hypeschlock</dc:creator>
		<pubDate>Fri, 05 Sep 2008 18:02:49 +0000</pubDate>
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		<description>Great! And how did the album do?</description>
		<content:encoded><![CDATA[<p>Great! And how did the album do?</p>
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		<title>By: mathewi</title>
		<link>http://www.mathewingram.com/work/2008/09/05/inside-rems-web-strategy/comment-page-1/#comment-339183</link>
		<dc:creator>mathewi</dc:creator>
		<pubDate>Fri, 05 Sep 2008 15:25:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.mathewingram.com/work/?p=2625#comment-339183</guid>
		<description>Ouch -- that&#039;s harsh, Leigh  :-)  For what it&#039;s worth, Accelerate sounds like a great album.  And you are right that the best marketing is having a product that doesn&#039;t suck.  But all that aside, I think what Ethan did with R.E.M. shows a lot of creativity, and could give other artists a lot of great ideas about how to interact with their fans.</description>
		<content:encoded><![CDATA[<p>Ouch &#8212; that&#39;s harsh, Leigh  :-)  For what it&#39;s worth, Accelerate sounds like a great album.  And you are right that the best marketing is having a product that doesn&#39;t suck.  But all that aside, I think what Ethan did with R.E.M. shows a lot of creativity, and could give other artists a lot of great ideas about how to interact with their fans.</p>
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		<title>By: leigh</title>
		<link>http://www.mathewingram.com/work/2008/09/05/inside-rems-web-strategy/comment-page-1/#comment-339182</link>
		<dc:creator>leigh</dc:creator>
		<pubDate>Fri, 05 Sep 2008 15:08:10 +0000</pubDate>
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		<description>Good job Ethan.  Like that smart marketing can help a mediocre product.  On a tangent that has nothing to do with your post -- Last time i saw R.E.M in concert (it was about 7 years ago) I almost fell asleep.  It was the most boring concert I have ever been too.  I would say the only worse concert was maybe (and i say maybe) was New Order at the International centre who came on stage played for maybe 25 minutes and then went home.</description>
		<content:encoded><![CDATA[<p>Good job Ethan.  Like that smart marketing can help a mediocre product.  On a tangent that has nothing to do with your post &#8212; Last time i saw R.E.M in concert (it was about 7 years ago) I almost fell asleep.  It was the most boring concert I have ever been too.  I would say the only worse concert was maybe (and i say maybe) was New Order at the International centre who came on stage played for maybe 25 minutes and then went home.</p>
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