1. Thinking we had to move faster than we did
I remember back in 2005 feeling that if we did not blow our lights out and spend every penny we had on marketing â€œright now!â€ someone would obliterate us. I had this impending sense of doom for *years* based on our speed.
4. Placing my faith in consultants
Nobody cares about your business as much as you do, and frankly people who are smart – consultant/MBA smart – donâ€™t know your business as well as you do despite the fancy words and references to past success.
6. Believing we could not get this far without doing â€œxâ€
I remember talking with people back in 2004. Many believed we could not get anywhere without signing a â€œdealâ€ with a â€œpartnerâ€ or taking â€œVC moneyâ€ or â€œwhateverâ€. Hereâ€™s my advice: sign the right deals with the right partners at the right time for the right reasons.
Go read the whole thing.