When I first heard about TechCrunch's new Elevator Pitches site (when a post from Erick Schonfeld popped up in FriendFeed, if you must know), it sounded kind of familiar. A site where entrepreneurs can upload 60-second "elevator pitches" about their companies -- so-called because they're supposed to mimic a pitch you would make to a…

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One of the things that often comes up when talking about Web-based startups is the debate over whether you should just launch your company or service and see whether people want it, or whether you should wait until you've established a sound business model first. One of the most obvious examples of a company that…

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