I have to declare a conflict of interest up front with this post: Leila Boujnane, the CEO of Toronto’s Idee Inc., has been a friend of mine for some time now. She is not just a tireless supporter of technology startups and entrepreneurs in Toronto, but is also smart, funny, relentlessly positive and generally just a pleasure to have around. She and her team at Idee also have one of the least-known Toronto success stories: an image-recognition company that is second to none, and has major customers such as Adobe using its technology.

Today, Idee is taking the image-recognition chops it has built up through corporate image searches and applying them to consumer-level searchs through a beta called TinEye.com. Using either an image from your hard drive or a link to one on the Web (the service also has a Firefox plugin that adds TinEye to the right-click menu), the service can almost instantly produce a list of similar images — even when the image in question has been stretched, shrunk, cropped, flipped, had the colour profile changed, or been otherwise modified.

I saw a demo of the corporate version of this technology a while back and was blown away, and now it is being made available to anyone. Unlike most image-search services, which use the text and keywords associated with a photo or image, Idee uses the digital “fingerprint” of the actual pixels in the image and compares that with others until it finds a match. Other companies have claimed to be able to do this in the past, (including Riya, which then became Like.com, a shopping search engine) but none have impressed me as much as TinEye.

There’s more info on TinEye at the Idee site (including the fact that it is currently crawling almost half a billion images), and there’s also a very helpful video explaining the service that features another friend — Amber MacArthur, video-blogger extraordinaire and host of CommandN. I’ve got a limited number of invitations for the service available: drop your email into a comment or use my contact form (link in the upper right-hand corner of this page) and I’ll hand them out on a first-come, first-serve basis. Congrats to Leila and the rest of Idee.

About the author

Mathew 2430 posts

I'm a Toronto-based senior writer with Fortune magazine, and my favorite things to write about are social technology, media and the evolution of online behavior

12 Responses to “Idee launches TinEye image search”
  1. Glad to see it launched! I wrote a profile of Boujnane and Idée's work in a recent issue of Canadian Business magazine: http://tinyurl.com/4qdbce. Interesting company with big plans.

  2. Would love a beta invite. I've met Leila a few times and she's definitely doing some exciting things. Can't wait to see where she takes Idee from here.

  3. Wow, that's pretty cool stuff. Would you mind sending me an invite?

  4. Very cool app.
    Could you please send me an invite?

  5. hi mates, tahts amazing, I really need an invitation… could you plese ivite me:

    thank you in advance

  6. I use http://xtupload.com and i am happy with their service with unlimited disk space and bandwidth , moreover they come with online image editor and 0 advertising

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  7. […] Idee launches TinEye image search Posted by root 21 minutes ago (http://www.mathewingram.com) There more info on tineye at the idee site including the fact that it is i 39 ve got a limited number of invitations for the service available drop your email into a comment or use my contact form blog comments powered by disqus get smart with the thesis Discuss  |  Bury |  News | Idee launches TinEye image search […]

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