Comments on: PR industry: Still grasping for a clue

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By: Dino

Dino — Tue, 15 Apr 2008 04:33:02 +0000

I can't believe I missed “rocket surgery”

By: mathewi

mathewi — Sun, 13 Apr 2008 16:46:03 +0000

Thanks for the comment, John. I like a paragraph or so summing up
what the point of the release is, and then some facts. More or less
the same way someone would write a news story.

By: John Bell

John Bell — Sun, 13 Apr 2008 16:42:21 +0000

We first used the SMPR over two years ago. But you are right – it hasn't caught on and it's a shame. I see two aspects of the SMPR that are important: making it is more useful for any “media” (traditional or non-traditional journalists) to use. That means adding links and multimedia whenever possible. We should be trying to make content as easy as possible to use and that means content formats – text plus video plus pictures. The other is the “social” part or the conversation surrounding content. I wish more clients were ready for this. But they don't have to enable a comment flow in their online media room to make the SMPR useful.

As for spin vs. facts? I say – tell me why this is important and relevant then give me the facts and content types to run with. But you are the journalist. What makes sense to you?

By: Unjournalism » Social media news release: One year later

Unjournalism » Social media news release: One year later — Sun, 13 Apr 2008 02:49:38 +0000

[...] Furrier about social media news releases. I started following links within and ended up reading this post from Matthew Ingram, which John was summing [...]