Comments on: PR industry: Still grasping for a clue

By: Dino

Dino — Tue, 15 Apr 2008 04:33:02 +0000

I can't believe I missed “rocket surgery”

By: mathewi

mathewi — Sun, 13 Apr 2008 16:46:03 +0000

Thanks for the comment, John. I like a paragraph or so summing up
what the point of the release is, and then some facts. More or less
the same way someone would write a news story.

By: John Bell

John Bell — Sun, 13 Apr 2008 16:42:21 +0000

We first used the SMPR over two years ago. But you are right - it hasn't caught on and it's a shame. I see two aspects of the SMPR that are important: making it is more useful for any “media” (traditional or non-traditional journalists) to use. That means adding links and multimedia whenever possible. We should be trying to make content as easy as possible to use and that means content formats - text plus video plus pictures. The other is the “social” part or the conversation surrounding content. I wish more clients were ready for this. But they don't have to enable a comment flow in their online media room to make the SMPR useful.

As for spin vs. facts? I say - tell me why this is important and relevant then give me the facts and content types to run with. But you are the journalist. What makes sense to you?

By: mathewi

mathewi — Sun, 13 Apr 2008 02:26:02 +0000

Well said, Mike. Unfortunately, some things have to be repeated
before certain people get the message :-)

By: Mike Keliher

Mike Keliher — Sun, 13 Apr 2008 02:15:27 +0000

If I may be so brash as to simply share something I wrote more than one year ago:

http://www.unjournalism.com/2007/03/10/social-m...

My, how so little has changed.

Thanks for the post, Matt.