Comments on: Scribd: Cool feature or actual business? http://www.mathewingram.com/work/2008/02/19/scribd-cool-feature-or-actual-business/ ... at the intersection of media, technology, business and the web Tue, 07 Oct 2008 10:32:03 +0000 http://wordpress.org/?v=2.6.2 By: mathewi http://www.mathewingram.com/work/2008/02/19/scribd-cool-feature-or-actual-business/#comment-340100 mathewi Wed, 20 Feb 2008 13:24:01 +0000 http://www.mathewingram.com/work/2008/02/19/scribd-cool-feature-or-actual-business/#comment-340100 Thanks, Daniel -- I was thinking pretty much the exact same thing. Thanks, Daniel — I was thinking pretty much the exact same thing.

]]> By: Daniel Gibbons http://www.mathewingram.com/work/2008/02/19/scribd-cool-feature-or-actual-business/#comment-340099 Daniel Gibbons Wed, 20 Feb 2008 09:16:37 +0000 http://www.mathewingram.com/work/2008/02/19/scribd-cool-feature-or-actual-business/#comment-340099 Playing devil's advocate, I'd say that's how it creates more ad inventory, not how it actually makes money. I'm not sure that it is good keyword context, since the words in a document I'm reading have little or no relationship to brands or products in which I might be interested. Playing devil's advocate, I'd say that's how it creates more ad inventory, not how it actually makes money. I'm not sure that it is good keyword context, since the words in a document I'm reading have little or no relationship to brands or products in which I might be interested.

]]> By: davemc500hats http://www.mathewingram.com/work/2008/02/19/scribd-cool-feature-or-actual-business/#comment-340098 davemc500hats Wed, 20 Feb 2008 08:30:41 +0000 http://www.mathewingram.com/work/2008/02/19/scribd-cool-feature-or-actual-business/#comment-340098 >>I just can’t see how Scribd makes money<br><br>good keyword context = good targeting = decent ads = money<br><br>simple as that. >>I just can’t see how Scribd makes money

good keyword context = good targeting = decent ads = money

simple as that.

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