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	<title>Comments on: Truth vs. traffic: An age-old battle</title>
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	<link>http://www.mathewingram.com/work/2008/02/18/truth-vs-traffic-an-age-old-battle/</link>
	<description>... at the intersection of media, technology, business and the web</description>
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		<title>By: Maggy Young</title>
		<link>http://www.mathewingram.com/work/2008/02/18/truth-vs-traffic-an-age-old-battle/comment-page-1/#comment-374699</link>
		<dc:creator>Maggy Young</dc:creator>
		<pubDate>Wed, 20 Feb 2008 02:20:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.mathewingram.com/work/2008/02/18/truth-vs-traffic-an-age-old-battle/#comment-374699</guid>
		<description>Aw come on all !  In old media, what newspaper reports don&#039;t have spin or slant &amp; just give a plain unbiassed account of the facts as they know them, interspersed with caveats - &#039;we are not 100p/c sure of this&#039; ? &lt;br&gt;They don&#039;t because they know that would make boring reading &amp; bloggers know that there&#039;s no point in having the best blog in the sphere with no-one reading it. &lt;br&gt;So here&#039;s where &#039;tension&#039; &amp; drawing a line in the middle comes in.  It isn&#039;t the product of the blogger but the product of the readers which the blogger wants to keep.  Readers want quality &amp; trustworthy blogs, but they don&#039;t want them to be boring either.</description>
		<content:encoded><![CDATA[<p>Aw come on all !  In old media, what newspaper reports don&#39;t have spin or slant &#038; just give a plain unbiassed account of the facts as they know them, interspersed with caveats &#8211; &#39;we are not 100p/c sure of this&#39; ? <br />They don&#39;t because they know that would make boring reading &#038; bloggers know that there&#39;s no point in having the best blog in the sphere with no-one reading it. <br />So here&#39;s where &#39;tension&#39; &#038; drawing a line in the middle comes in.  It isn&#39;t the product of the blogger but the product of the readers which the blogger wants to keep.  Readers want quality &#038; trustworthy blogs, but they don&#39;t want them to be boring either.</p>
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		<title>By: Maggy Young</title>
		<link>http://www.mathewingram.com/work/2008/02/18/truth-vs-traffic-an-age-old-battle/comment-page-1/#comment-342847</link>
		<dc:creator>Maggy Young</dc:creator>
		<pubDate>Tue, 19 Feb 2008 21:20:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.mathewingram.com/work/2008/02/18/truth-vs-traffic-an-age-old-battle/#comment-342847</guid>
		<description>Aw come on all !  In old media, what newspaper reports don&#039;t have spin or slant &amp; just give a plain unbiassed account of the facts as they know them, interspersed with caveats - &#039;we are not 100p/c sure of this&#039; ? &lt;br&gt;They don&#039;t because they know that would make boring reading &amp; bloggers know that there&#039;s no point in having the best blog in the sphere with no-one reading it. &lt;br&gt;So here&#039;s where &#039;tension&#039; &amp; drawing a line in the middle comes in.  It isn&#039;t the product of the blogger but the product of the readers which the blogger wants to keep.  Readers want quality &amp; trustworthy blogs, but they don&#039;t want them to be boring either.</description>
		<content:encoded><![CDATA[<p>Aw come on all !  In old media, what newspaper reports don&#39;t have spin or slant &#038; just give a plain unbiassed account of the facts as they know them, interspersed with caveats &#8211; &#39;we are not 100p/c sure of this&#39; ? <br />They don&#39;t because they know that would make boring reading &#038; bloggers know that there&#39;s no point in having the best blog in the sphere with no-one reading it. <br />So here&#39;s where &#39;tension&#39; &#038; drawing a line in the middle comes in.  It isn&#39;t the product of the blogger but the product of the readers which the blogger wants to keep.  Readers want quality &#038; trustworthy blogs, but they don&#39;t want them to be boring either.</p>
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		<title>By: mathewi</title>
		<link>http://www.mathewingram.com/work/2008/02/18/truth-vs-traffic-an-age-old-battle/comment-page-1/#comment-342845</link>
		<dc:creator>mathewi</dc:creator>
		<pubDate>Mon, 18 Feb 2008 22:07:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.mathewingram.com/work/2008/02/18/truth-vs-traffic-an-age-old-battle/#comment-342845</guid>
		<description>Yeah, that&#039;s kind of what I meant by &quot;tension&quot;  :-)</description>
		<content:encoded><![CDATA[<p>Yeah, that&#39;s kind of what I meant by &#8220;tension&#8221;  :-)</p>
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		<title>By: tonyhung</title>
		<link>http://www.mathewingram.com/work/2008/02/18/truth-vs-traffic-an-age-old-battle/comment-page-1/#comment-342844</link>
		<dc:creator>tonyhung</dc:creator>
		<pubDate>Mon, 18 Feb 2008 21:43:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.mathewingram.com/work/2008/02/18/truth-vs-traffic-an-age-old-battle/#comment-342844</guid>
		<description>Indeed ... the whole principle echoes of how Business2 was rewarding journalists who were blogging based on traffic, and how that might influence what they were going to write.&lt;br&gt;&lt;br&gt;Or, alternatively, Nick Denton&#039;s traffic-based renumeration formula for Gawker.  &lt;br&gt;&lt;br&gt;People act rationally. When you have a stake in things that are strictly based on eyeballs and attention, you obviously do things to get that attention, without trying to compromise your integrity -- too much.  &lt;br&gt;&lt;br&gt;Which is probably what you mean by &quot;tension&quot;. :)&lt;br&gt;&lt;br&gt;Cheers&lt;br&gt;t @ dji</description>
		<content:encoded><![CDATA[<p>Indeed &#8230; the whole principle echoes of how Business2 was rewarding journalists who were blogging based on traffic, and how that might influence what they were going to write.</p>
<p>Or, alternatively, Nick Denton&#39;s traffic-based renumeration formula for Gawker.  </p>
<p>People act rationally. When you have a stake in things that are strictly based on eyeballs and attention, you obviously do things to get that attention, without trying to compromise your integrity &#8212; too much.  </p>
<p>Which is probably what you mean by &#8220;tension&#8221;. :)</p>
<p>Cheers<br />t @ dji</p>
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		<title>By: antje wilsch</title>
		<link>http://www.mathewingram.com/work/2008/02/18/truth-vs-traffic-an-age-old-battle/comment-page-1/#comment-342846</link>
		<dc:creator>antje wilsch</dc:creator>
		<pubDate>Mon, 18 Feb 2008 21:39:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.mathewingram.com/work/2008/02/18/truth-vs-traffic-an-age-old-battle/#comment-342846</guid>
		<description>Amusingly, one of our recent press releases actually got a response from a CNN Editor who said something like &quot;love the idea overall but we&#039;re focusing on the economy right now...&quot;</description>
		<content:encoded><![CDATA[<p>Amusingly, one of our recent press releases actually got a response from a CNN Editor who said something like &#8220;love the idea overall but we&#39;re focusing on the economy right now&#8230;&#8221;</p>
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