Business Wire has always worked to enable PR and IR professionals to effectively communicate with their target audiences as they define them. We're not looking for people to choose between targeting journalists, blogs or consumers. We strive to serve the needs of each community by enabling tools to sort, parse and deliver a range of relevant information. Here's an excerpt from the email we sent:

“…with the Internet's transparency, it's no longer necessary to count only on a journalist to open a press release and write about it, since it's available now everywhere to everybody at the same time…”

Journalists, bloggers, print, web, and broadcast media are critical components of our network, outreach efforts and ongoing investment of resources. Business Wire's editors and security systems ensure our content is credible, which enables our network to reach directly into the editorial systems at major media around the world, while at the same time posting to vertically targeted websites and information portals. Our site allows completely customizable RSS feeds, permalinks, sharing tags and other features for bloggers to use to reference or share the press release materials of interest to them.

We welcome the dialog and feedback.

Business Wire has always worked to enable PR and IR professionals to effectively communicate with their target audiences as they define them. We're not looking for people to choose between targeting journalists, blogs or consumers. We strive to serve the needs of each community by enabling tools to sort, parse and deliver a range of relevant information. Here's an excerpt from the email we sent:

“…with the Internet's transparency, it's no longer necessary to count only on a journalist to open a press release and write about it, since it's available now everywhere to everybody at the same time…”

Journalists, bloggers, print, web, and broadcast media are critical components of our network, outreach efforts and ongoing investment of resources. Business Wire's editors and security systems ensure our content is credible, which enables our network to reach directly into the editorial systems at major media around the world, while at the same time posting to vertically targeted websites and information portals. Our site allows completely customizable RSS feeds, permalinks, sharing tags and other features for bloggers to use to reference or share the press release materials of interest to them.

We welcome the dialog and feedback.

So then if press releases and PR or company blog posts start showing
up higher in Techmeme and elsewhere — which was the point of my post,
and of Richard's — then journalists can just track the important
releases that way.