Comments on: Pay for traffic: Incentive or distortion? http://www.mathewingram.com/work/2008/01/01/pay-for-traffic-incentive-or-distortion/ ... at the intersection of media, technology, business and the web Wed, 10 Mar 2010 03:19:25 +0000 http://wordpress.org/?v=2.9 hourly 1 By: The “pay for traffic” debate continues - - mathewingram.com/media http://www.mathewingram.com/work/2008/01/01/pay-for-traffic-incentive-or-distortion/comment-page-1/#comment-336491 The “pay for traffic” debate continues - - mathewingram.com/media Tue, 08 Jan 2008 15:59:39 +0000 http://www.mathewingram.com/work/2008/01/01/pay-for-traffic-incentive-or-distortion/#comment-336491 [...] not an investigative journalist writing for the front page of a news site. And as I’ve written before, I think paying bloggers and columnists based in part on the traffic they draw isn’t such a [...] [...] not an investigative journalist writing for the front page of a news site. And as I’ve written before, I think paying bloggers and columnists based in part on the traffic they draw isn’t such a [...]

]]> By: The “pay for traffic” debate continues - - mathewingram.com/work http://www.mathewingram.com/work/2008/01/01/pay-for-traffic-incentive-or-distortion/comment-page-1/#comment-336490 The “pay for traffic” debate continues - - mathewingram.com/work Tue, 08 Jan 2008 15:56:54 +0000 http://www.mathewingram.com/work/2008/01/01/pay-for-traffic-incentive-or-distortion/#comment-336490 [...] not an investigative journalist writing for the front page of a news site. And as I’ve written before, I think paying bloggers and columnists based in part on the traffic they draw isn’t such a [...] [...] not an investigative journalist writing for the front page of a news site. And as I’ve written before, I think paying bloggers and columnists based in part on the traffic they draw isn’t such a [...]

]]> By: JeremyB http://www.mathewingram.com/work/2008/01/01/pay-for-traffic-incentive-or-distortion/comment-page-1/#comment-374542 JeremyB Thu, 03 Jan 2008 22:30:42 +0000 http://www.mathewingram.com/work/2008/01/01/pay-for-traffic-incentive-or-distortion/#comment-374542 Long-time reader, first-time commenter. I think you're taking a bit of a leap of faith in thinking that "[I]n the long run it is likely to make them more intimately involved in their blogs, and more interested in developing a relationship with their readers, and that’s a good thing.”<br><br>Yes, there’s something to the idea of relationship-building IF the bloggers in question are sticking around for years. But is that really the universe we’re talking about? What’s the average tenure for a writer with a blog network gig? And will this mythical writer actually put more money in his pocket doing an extra-special good job then he might have churning out commodity volume-filler posts?<br><br>Of course it’s important to have a strong relationship with one’s readers. But in the end it’s the editor’s responsibility to make sure that the blog owns that relationship. Individual voices are eminently brandable, and can become great businesses. But the biggest content businesses brand businesses, not bloggers.<br><br>More here: <a href="http://brijit.wordpress.com/" rel="nofollow">http://brijit.wordpress.com/</a> Long-time reader, first-time commenter. I think you're taking a bit of a leap of faith in thinking that “[I]n the long run it is likely to make them more intimately involved in their blogs, and more interested in developing a relationship with their readers, and that’s a good thing.”

Yes, there’s something to the idea of relationship-building IF the bloggers in question are sticking around for years. But is that really the universe we’re talking about? What’s the average tenure for a writer with a blog network gig? And will this mythical writer actually put more money in his pocket doing an extra-special good job then he might have churning out commodity volume-filler posts?

Of course it’s important to have a strong relationship with one’s readers. But in the end it’s the editor’s responsibility to make sure that the blog owns that relationship. Individual voices are eminently brandable, and can become great businesses. But the biggest content businesses brand businesses, not bloggers.

More here: http://brijit.wordpress.com/

]]> By: JeremyB http://www.mathewingram.com/work/2008/01/01/pay-for-traffic-incentive-or-distortion/comment-page-1/#comment-342795 JeremyB Thu, 03 Jan 2008 17:30:42 +0000 http://www.mathewingram.com/work/2008/01/01/pay-for-traffic-incentive-or-distortion/#comment-342795 Long-time reader, first-time commenter. I think you're taking a bit of a leap of faith in thinking that "[I]n the long run it is likely to make them more intimately involved in their blogs, and more interested in developing a relationship with their readers, and that’s a good thing.”<br><br>Yes, there’s something to the idea of relationship-building IF the bloggers in question are sticking around for years. But is that really the universe we’re talking about? What’s the average tenure for a writer with a blog network gig? And will this mythical writer actually put more money in his pocket doing an extra-special good job then he might have churning out commodity volume-filler posts?<br><br>Of course it’s important to have a strong relationship with one’s readers. But in the end it’s the editor’s responsibility to make sure that the blog owns that relationship. Individual voices are eminently brandable, and can become great businesses. But the biggest content businesses brand businesses, not bloggers.<br><br>More here: <a href="http://brijit.wordpress.com/">http://brijit.wordpress.com/</a> Long-time reader, first-time commenter. I think you're taking a bit of a leap of faith in thinking that “[I]n the long run it is likely to make them more intimately involved in their blogs, and more interested in developing a relationship with their readers, and that’s a good thing.”

Yes, there’s something to the idea of relationship-building IF the bloggers in question are sticking around for years. But is that really the universe we’re talking about? What’s the average tenure for a writer with a blog network gig? And will this mythical writer actually put more money in his pocket doing an extra-special good job then he might have churning out commodity volume-filler posts?

Of course it’s important to have a strong relationship with one’s readers. But in the end it’s the editor’s responsibility to make sure that the blog owns that relationship. Individual voices are eminently brandable, and can become great businesses. But the biggest content businesses brand businesses, not bloggers.

More here: http://brijit.wordpress.com/

]]> By: Paying Writers Based on Traffic Is (Mostly a Race to the Bottom «) http://www.mathewingram.com/work/2008/01/01/pay-for-traffic-incentive-or-distortion/comment-page-1/#comment-336445 Paying Writers Based on Traffic Is (Mostly a Race to the Bottom «) Thu, 03 Jan 2008 17:11:48 +0000 http://www.mathewingram.com/work/2008/01/01/pay-for-traffic-incentive-or-distortion/#comment-336445 [...] “pros” are a little harder to discern. Matthew Ingram seems willing roll the dice: “[I]n the long run it is likely to make them more intimately [...] [...] “pros” are a little harder to discern. Matthew Ingram seems willing roll the dice: “[I]n the long run it is likely to make them more intimately [...]

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