http://www.mathewingram.com/work/2007/12/14/webkinz-and-advertising-20/ ... at the intersection of media, technology, business and the web Tue, 04 Oct 2011 13:01:00 +0000 hourly 1 http://wordpress.org/?v=3.1 http://www.mathewingram.com/work/2007/12/14/webkinz-and-advertising-20/comment-page-1/#comment-374379 Designer Jackets Mon, 21 Sep 2009 18:12:52 +0000 http://www.mathewingram.com/work/2007/12/14/webkinz-and-advertising-20/#comment-374379 nice post nice post

]]> http://www.mathewingram.com/work/2007/12/14/webkinz-and-advertising-20/comment-page-1/#comment-359612 Designer Jackets Mon, 21 Sep 2009 13:12:52 +0000 http://www.mathewingram.com/work/2007/12/14/webkinz-and-advertising-20/#comment-359612 nice post nice post

]]> http://www.mathewingram.com/work/2007/12/14/webkinz-and-advertising-20/comment-page-1/#comment-344779 rc boats Mon, 29 Dec 2008 02:45:31 +0000 http://www.mathewingram.com/work/2007/12/14/webkinz-and-advertising-20/#comment-344779 You have to understand the mothers. With more links to other websites, more chances for kids to wander off. So it is best to simply make the site ad-free. It's nice that the parents and webkinz came to a consensus. Family products will still earn a good sum anyways apart from the toys paid by the parents. You have to understand the mothers. With more links to other websites, more chances for kids to wander off. So it is best to simply make the site ad-free. It's nice that the parents and webkinz came to a consensus. Family products will still earn a good sum anyways apart from the toys paid by the parents.

]]> http://www.mathewingram.com/work/2007/12/14/webkinz-and-advertising-20/comment-page-1/#comment-339304 Webkinz Articles | Webkinz Blog Fri, 12 Sep 2008 20:44:13 +0000 http://www.mathewingram.com/work/2007/12/14/webkinz-and-advertising-20/#comment-339304 [...] Webkinz and Advertising 2.0 » mathewingram.com/work | - When it comes to virtual-world style social networks for young kids, there are two big players: Webkinz and Club Penguin, the latter of which was bought by Disney for $340-million earlier this year (interestingly enough, both of them are Canadian Webkinz is an offshoot of a Toronto toy company called Ganz, and Club Penguin was started by a couple of years ago by a group of Web designers living in Kelowna, B. Both sites have made their reputations in part on how wholesome and family-oriented they are historically, neither one of them accepted advertising, for example. Webkinz recently broke with that tradition, however, and started including advertising on its pages, and there has been an outcry about this that made it into the New York Times. [...] [...] Webkinz and Advertising 2.0 » mathewingram.com/work | – When it comes to virtual-world style social networks for young kids, there are two big players: Webkinz and Club Penguin, the latter of which was bought by Disney for $340-million earlier this year (interestingly enough, both of them are Canadian Webkinz is an offshoot of a Toronto toy company called Ganz, and Club Penguin was started by a couple of years ago by a group of Web designers living in Kelowna, B. Both sites have made their reputations in part on how wholesome and family-oriented they are historically, neither one of them accepted advertising, for example. Webkinz recently broke with that tradition, however, and started including advertising on its pages, and there has been an outcry about this that made it into the New York Times. [...]

]]> http://www.mathewingram.com/work/2007/12/14/webkinz-and-advertising-20/comment-page-1/#comment-342625 Cameron Tue, 17 Jun 2008 07:01:49 +0000 http://www.mathewingram.com/work/2007/12/14/webkinz-and-advertising-20/#comment-342625 Webkinz are being marketed exactly the same as beanie babies yet more aggressively so they don't lose the flare that the beanie babies lost. Webkinz are being marketed exactly the same as beanie babies yet more aggressively so they don't lose the flare that the beanie babies lost.

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