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	<title>Comments on: Hey gang, let&#8217;s head to Coke Island!</title>
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	<link>http://www.mathewingram.com/work/2007/12/07/hey-gang-lets-head-to-coke-island/</link>
	<description>... at the intersection of media, technology, business and the web</description>
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		<title>By: Mario Parisé</title>
		<link>http://www.mathewingram.com/work/2007/12/07/hey-gang-lets-head-to-coke-island/comment-page-1/#comment-374505</link>
		<dc:creator>Mario Parisé</dc:creator>
		<pubDate>Sun, 09 Dec 2007 00:35:40 +0000</pubDate>
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		<description>I have to shake my head in confusion with you.  I thought they were learning with the whole Virtual Thirst campaign they did with Crayon.  It had its problems, but it was certainly far better than creating Coke Island.  I thought they understood that you need to find ways to provide value to people.  I thought they had learned that branded islands have no value.  I thought they had learned to keep experimenting with new ideas.&lt;br&gt;&lt;br&gt;This is just sad...</description>
		<content:encoded><![CDATA[<p>I have to shake my head in confusion with you.  I thought they were learning with the whole Virtual Thirst campaign they did with Crayon.  It had its problems, but it was certainly far better than creating Coke Island.  I thought they understood that you need to find ways to provide value to people.  I thought they had learned that branded islands have no value.  I thought they had learned to keep experimenting with new ideas.</p>
<p>This is just sad&#8230;</p>
]]></content:encoded>
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		<title>By: mathewi</title>
		<link>http://www.mathewingram.com/work/2007/12/07/hey-gang-lets-head-to-coke-island/comment-page-1/#comment-374503</link>
		<dc:creator>mathewi</dc:creator>
		<pubDate>Sat, 08 Dec 2007 19:46:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.mathewingram.com/work/2007/12/07/hey-gang-lets-head-to-coke-island/#comment-374503</guid>
		<description>That&#039;s a different Coke Island, Aidan  :-)</description>
		<content:encoded><![CDATA[<p>That&#39;s a different Coke Island, Aidan  :-)</p>
]]></content:encoded>
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		<title>By: mathewi</title>
		<link>http://www.mathewingram.com/work/2007/12/07/hey-gang-lets-head-to-coke-island/comment-page-1/#comment-374504</link>
		<dc:creator>mathewi</dc:creator>
		<pubDate>Sat, 08 Dec 2007 19:44:01 +0000</pubDate>
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		<description>Doesn&#039;t sound very tasty  :-)</description>
		<content:encoded><![CDATA[<p>Doesn&#39;t sound very tasty  :-)</p>
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		<title>By: Mario ParisÃ©</title>
		<link>http://www.mathewingram.com/work/2007/12/07/hey-gang-lets-head-to-coke-island/comment-page-1/#comment-340641</link>
		<dc:creator>Mario ParisÃ©</dc:creator>
		<pubDate>Sat, 08 Dec 2007 19:35:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.mathewingram.com/work/2007/12/07/hey-gang-lets-head-to-coke-island/#comment-340641</guid>
		<description>I have to shake my head in confusion with you.  I thought they were learning with the whole Virtual Thirst campaign they did with Crayon.  It had its problems, but it was certainly far better than creating Coke Island.  I thought they understood that you need to find ways to provide value to people.  I thought they had learned that branded islands have no value.  I thought they had learned to keep experimenting with new ideas.&lt;br&gt;&lt;br&gt;This is just sad...</description>
		<content:encoded><![CDATA[<p>I have to shake my head in confusion with you.  I thought they were learning with the whole Virtual Thirst campaign they did with Crayon.  It had its problems, but it was certainly far better than creating Coke Island.  I thought they understood that you need to find ways to provide value to people.  I thought they had learned that branded islands have no value.  I thought they had learned to keep experimenting with new ideas.</p>
<p>This is just sad&#8230;</p>
]]></content:encoded>
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		<title>By: mathewi</title>
		<link>http://www.mathewingram.com/work/2007/12/07/hey-gang-lets-head-to-coke-island/comment-page-1/#comment-340635</link>
		<dc:creator>mathewi</dc:creator>
		<pubDate>Sat, 08 Dec 2007 14:46:01 +0000</pubDate>
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		<description>That&#039;s a different Coke Island, Aidan  :-)</description>
		<content:encoded><![CDATA[<p>That&#39;s a different Coke Island, Aidan  :-)</p>
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