Comments on: Hey gang, let’s head to Coke Island! http://www.mathewingram.com/work/2007/12/07/hey-gang-lets-head-to-coke-island/ ... at the intersection of media, technology, business and the web Thu, 20 Nov 2008 11:19:51 +0000 http://wordpress.org/?v=2.6.2 By: Mario Parisé http://www.mathewingram.com/work/2007/12/07/hey-gang-lets-head-to-coke-island/#comment-340641 Mario Parisé Sat, 08 Dec 2007 19:35:40 +0000 http://www.mathewingram.com/work/2007/12/07/hey-gang-lets-head-to-coke-island/#comment-340641 I have to shake my head in confusion with you. I thought they were learning with the whole Virtual Thirst campaign they did with Crayon. It had its problems, but it was certainly far better than creating Coke Island. I thought they understood that you need to find ways to provide value to people. I thought they had learned that branded islands have no value. I thought they had learned to keep experimenting with new ideas.<br><br>This is just sad... I have to shake my head in confusion with you. I thought they were learning with the whole Virtual Thirst campaign they did with Crayon. It had its problems, but it was certainly far better than creating Coke Island. I thought they understood that you need to find ways to provide value to people. I thought they had learned that branded islands have no value. I thought they had learned to keep experimenting with new ideas.

This is just sad…

]]> By: mathewi http://www.mathewingram.com/work/2007/12/07/hey-gang-lets-head-to-coke-island/#comment-340635 mathewi Sat, 08 Dec 2007 14:46:01 +0000 http://www.mathewingram.com/work/2007/12/07/hey-gang-lets-head-to-coke-island/#comment-340635 That's a different Coke Island, Aidan :-) That's a different Coke Island, Aidan :-)

]]> By: mathewi http://www.mathewingram.com/work/2007/12/07/hey-gang-lets-head-to-coke-island/#comment-340639 mathewi Sat, 08 Dec 2007 14:44:01 +0000 http://www.mathewingram.com/work/2007/12/07/hey-gang-lets-head-to-coke-island/#comment-340639 Doesn't sound very tasty :-) Doesn't sound very tasty :-)

]]> By: leigh http://www.mathewingram.com/work/2007/12/07/hey-gang-lets-head-to-coke-island/#comment-340637 leigh Sat, 08 Dec 2007 14:31:59 +0000 http://www.mathewingram.com/work/2007/12/07/hey-gang-lets-head-to-coke-island/#comment-340637 "Is there some kind of Kool Aid that gets passed around at the meetings where they come up with this kind of idiocy?"<br><br>It's the "you better increase your revenue with Coke and get better margins" kool-aid that they serve at some Agencies. “Is there some kind of Kool Aid that gets passed around at the meetings where they come up with this kind of idiocy?”

It's the “you better increase your revenue with Coke and get better margins” kool-aid that they serve at some Agencies.

]]> By: aidanhenry http://www.mathewingram.com/work/2007/12/07/hey-gang-lets-head-to-coke-island/#comment-340633 aidanhenry Sat, 08 Dec 2007 12:29:32 +0000 http://www.mathewingram.com/work/2007/12/07/hey-gang-lets-head-to-coke-island/#comment-340633 ... and I clicked hoping to find a post about the exciting world of blogging, drugs, and exotic places...<br><br>Cheers,<br>Aidan<br><a href="http://www.MappingTheWeb.com">www.MappingTheWeb.com</a> … and I clicked hoping to find a post about the exciting world of blogging, drugs, and exotic places…

Cheers,
Aidan
http://www.MappingTheWeb.com

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