Comments on: Who clicks on all those Web ads? http://www.mathewingram.com/work/2007/12/02/who-clicks-on-all-those-web-ads/ ... at the intersection of media, technology, business and the web Thu, 20 Nov 2008 13:29:44 +0000 http://wordpress.org/?v=2.6.2 By: mathewi http://www.mathewingram.com/work/2007/12/02/who-clicks-on-all-those-web-ads/#comment-342541 mathewi Mon, 03 Dec 2007 17:49:02 +0000 http://www.mathewingram.com/work/2007/12/02/who-clicks-on-all-those-web-ads/#comment-342541 That's true, Tino -- many people may not even be aware that they are<br>clicking on an ad if it's a text link, which I guess helps to explain<br>why Google is so critical of sites that use such links and try to<br>disguise them as content. That's true, Tino — many people may not even be aware that they are
clicking on an ad if it's a text link, which I guess helps to explain
why Google is so critical of sites that use such links and try to
disguise them as content.

]]> By: Tino Buntic http://www.mathewingram.com/work/2007/12/02/who-clicks-on-all-those-web-ads/#comment-342540 Tino Buntic Mon, 03 Dec 2007 17:29:22 +0000 http://www.mathewingram.com/work/2007/12/02/who-clicks-on-all-those-web-ads/#comment-342540 That research was Mediapost analyzing it's own site, which would not make it representaive of the internet as a whole. Mediapost is a website for "media, marketing, and advertising professionals," the exact type of people that know an ad when they see it and, hence, don't click on it. (Weird, because where does the low income, old, midwestern females fit into this site?). <br><br>Outside of this group, there is a large number of people that really don't know an internet ad is an ad. Websites and blogs that appeal to this type of group (non internet marketers, non-bloggers, non-advertising professionals) see higher click-thrus.<br><br>Even if you do a proper survey of non-internet-savvy folk and ask them if they click on internet ads, you still may not get accurate results because they would answer "no" to a question that asks "if they click on internet ads" if they do not even realize that an ad is an ad. That research was Mediapost analyzing it's own site, which would not make it representaive of the internet as a whole. Mediapost is a website for “media, marketing, and advertising professionals,” the exact type of people that know an ad when they see it and, hence, don't click on it. (Weird, because where does the low income, old, midwestern females fit into this site?).

Outside of this group, there is a large number of people that really don't know an internet ad is an ad. Websites and blogs that appeal to this type of group (non internet marketers, non-bloggers, non-advertising professionals) see higher click-thrus.

Even if you do a proper survey of non-internet-savvy folk and ask them if they click on internet ads, you still may not get accurate results because they would answer “no” to a question that asks “if they click on internet ads” if they do not even realize that an ad is an ad.

]]> By: Middle America butters your bread. « TechFold http://www.mathewingram.com/work/2007/12/02/who-clicks-on-all-those-web-ads/#comment-336059 Middle America butters your bread. « TechFold Mon, 03 Dec 2007 17:07:18 +0000 http://www.mathewingram.com/work/2007/12/02/who-clicks-on-all-those-web-ads/#comment-336059 [...] to anyone? As Mathew Ingram points out, anyone with a level of technological sophistication differentiates between ads and content and clicks [...] [...] to anyone? As Mathew Ingram points out, anyone with a level of technological sophistication differentiates between ads and content and clicks [...]

]]> By: It’s Late for the Advertising Game « SmoothSpan Blog http://www.mathewingram.com/work/2007/12/02/who-clicks-on-all-those-web-ads/#comment-336058 It’s Late for the Advertising Game « SmoothSpan Blog Mon, 03 Dec 2007 17:01:20 +0000 http://www.mathewingram.com/work/2007/12/02/who-clicks-on-all-those-web-ads/#comment-336058 [...] blogosphere.  Noah Brier muses about whether Google has any incentive to improve search results.  Mathew Ingram wonders whether this odd demographic is carrying the entire web on their [...] [...] blogosphere.  Noah Brier muses about whether Google has any incentive to improve search results.  Mathew Ingram wonders whether this odd demographic is carrying the entire web on their [...]

]]> By: My 2 cents - or so - on the question of who is clicking on ads at newmediaMike http://www.mathewingram.com/work/2007/12/02/who-clicks-on-all-those-web-ads/#comment-336056 My 2 cents - or so - on the question of who is clicking on ads at newmediaMike Mon, 03 Dec 2007 15:50:16 +0000 http://www.mathewingram.com/work/2007/12/02/who-clicks-on-all-those-web-ads/#comment-336056 [...] of my favourite Canadian new media bloggers; Matthew Ingram and Mark Evans both wrote about a recent report out of the US as to who is clicking on [...] [...] of my favourite Canadian new media bloggers; Matthew Ingram and Mark Evans both wrote about a recent report out of the US as to who is clicking on [...]

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