I’m glad I’m not the only one who was sad to see Tay Zonday’s Dr. Pepper commercial. Jason Calacanis and Jakob Lodwick (now ex- of Vimeo) seem to feel the same, and so does my friend Rex Sorgatz of Fimoculous and a few others I came across in my feed reader. If you’re not familiar with the phenomenon that is Tay Zonday, I can’t sum it all up here, but suffice it to say that he appeared out of nowhere — a young black kid with a bizarre singing style — and became a YouTube star.
And then he went and made this craptacular Dr. Pepper commercial. Filled with the same cheesy dancers and rappers and bling you can find in any other rap-inspired ad, combined with the oddly exaggerated, deep-voice singing of Tay — it doesn’t work as a parody, it doesn’t work as a tribute, it doesn’t work as a commercial period. All it seems to accomplish is to make Tay Zonday look like just another wanker looking for a quick payout. I mean, he gets to be on TV and shoot a video with a bunch of dancers, so good for him. But still, it’s kind of sad in a way.
Add New Comment
Viewing 6 Comments
Thanks. Your comment is awaiting approval by a moderator.
Do you already have an account? Log in and claim this comment.
Do you already have an account? Log in and claim this comment.
Do you already have an account? Log in and claim this comment.
Do you already have an account? Log in and claim this comment.
Do you already have an account? Log in and claim this comment.
Do you already have an account? Log in and claim this comment.
Do you already have an account? Log in and claim this comment.
Add New Comment
Trackbacks