http://www.mathewingram.com/work/2007/11/23/new-music-models-and-old-music-models/ ... at the intersection of media, technology, business and the web Tue, 04 Oct 2011 13:01:00 +0000 hourly 1 http://wordpress.org/?v=3.1 http://www.mathewingram.com/work/2007/11/23/new-music-models-and-old-music-models/comment-page-1/#comment-374667 mathewi Mon, 26 Nov 2007 18:01:01 +0000 http://www.mathewingram.com/work/2007/11/23/new-music-models-and-old-music-models/#comment-374667 I don't think anyone is really arguing that giving away music can be<br>your entire business model, Ejovi. But it can be a very powerful<br>promotional tool -- just like playing songs on the radio, which also<br>amounts to giving your music away. I don't think anyone is really arguing that giving away music can be
your entire business model, Ejovi. But it can be a very powerful
promotional tool — just like playing songs on the radio, which also
amounts to giving your music away.

]]> http://www.mathewingram.com/work/2007/11/23/new-music-models-and-old-music-models/comment-page-1/#comment-374666 Ejovi Nuwere Mon, 26 Nov 2007 16:09:23 +0000 http://www.mathewingram.com/work/2007/11/23/new-music-models-and-old-music-models/#comment-374666 Long term I don't see giving away music as a true business model. People believe that online advertising will make up for the loss of traditional paper advertising but the numbers just don't add up. Same will apply to giving away free music. Its a promotional tool. Not a business. Long term I don't see giving away music as a true business model. People believe that online advertising will make up for the loss of traditional paper advertising but the numbers just don't add up. Same will apply to giving away free music. Its a promotional tool. Not a business.

]]> http://www.mathewingram.com/work/2007/11/23/new-music-models-and-old-music-models/comment-page-1/#comment-341441 mathewi Mon, 26 Nov 2007 13:01:01 +0000 http://www.mathewingram.com/work/2007/11/23/new-music-models-and-old-music-models/#comment-341441 I don't think anyone is really arguing that giving away music can be<br>your entire business model, Ejovi. But it can be a very powerful<br>promotional tool -- just like playing songs on the radio, which also<br>amounts to giving your music away. I don't think anyone is really arguing that giving away music can be
your entire business model, Ejovi. But it can be a very powerful
promotional tool — just like playing songs on the radio, which also
amounts to giving your music away.

]]> http://www.mathewingram.com/work/2007/11/23/new-music-models-and-old-music-models/comment-page-1/#comment-341440 Ejovi Nuwere Mon, 26 Nov 2007 11:09:23 +0000 http://www.mathewingram.com/work/2007/11/23/new-music-models-and-old-music-models/#comment-341440 Long term I don't see giving away music as a true business model. People believe that online advertising will make up for the loss of traditional paper advertising but the numbers just don't add up. Same will apply to giving away free music. Its a promotional tool. Not a business. Long term I don't see giving away music as a true business model. People believe that online advertising will make up for the loss of traditional paper advertising but the numbers just don't add up. Same will apply to giving away free music. Its a promotional tool. Not a business.

]]>