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	<title>Comments on: Facebook Beacon woes are overstated</title>
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	<link>http://www.mathewingram.com/work/2007/11/21/facebook-beacon-woes-are-overstated/</link>
	<description>... at the intersection of media, technology, business and the web</description>
	<pubDate>Thu, 20 Nov 2008 08:47:10 +0000</pubDate>
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		<title>By: Beacon: Zuckerberg brings the mea culpa - - mathewingram.com/work</title>
		<link>http://www.mathewingram.com/work/2007/11/21/facebook-beacon-woes-are-overstated/#comment-336092</link>
		<dc:creator>Beacon: Zuckerberg brings the mea culpa - - mathewingram.com/work</dc:creator>
		<pubDate>Wed, 05 Dec 2007 18:59:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.mathewingram.com/work/2007/11/21/facebook-beacon-woes-are-overstated/#comment-336092</guid>
		<description>[...] teaching Mark Zuckerberg humility  In any case, I don&#8217;t want to say that I told you so, but I kind of saw this coming. I expected that Facebook would push the envelope of what people were comfortable with, and that as [...]</description>
		<content:encoded><![CDATA[<p>[...] teaching Mark Zuckerberg humility  In any case, I don&#8217;t want to say that I told you so, but I kind of saw this coming. I expected that Facebook would push the envelope of what people were comfortable with, and that as [...]</p>
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		<title>By: Virtual Assistance For Business : Outrages against FaceBook – Is it exposing the downside of Social Network Marketing.</title>
		<link>http://www.mathewingram.com/work/2007/11/21/facebook-beacon-woes-are-overstated/#comment-336053</link>
		<dc:creator>Virtual Assistance For Business : Outrages against FaceBook – Is it exposing the downside of Social Network Marketing.</dc:creator>
		<pubDate>Mon, 03 Dec 2007 09:04:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.mathewingram.com/work/2007/11/21/facebook-beacon-woes-are-overstated/#comment-336053</guid>
		<description>[...] Facebook Beacon woes are overstated: other side of coin, An interesting take by Matthew. Will I have to ignore news feed items about people like Charlene buying coffee tables? Sure. Just the same way I ignore people telling me they just added the Zombie application. Big deal. [...]</description>
		<content:encoded><![CDATA[<p>[...] Facebook Beacon woes are overstated: other side of coin, An interesting take by Matthew. Will I have to ignore news feed items about people like Charlene buying coffee tables? Sure. Just the same way I ignore people telling me they just added the Zombie application. Big deal. [...]</p>
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		<title>By: Jonathan_Trenn</title>
		<link>http://www.mathewingram.com/work/2007/11/21/facebook-beacon-woes-are-overstated/#comment-340945</link>
		<dc:creator>Jonathan_Trenn</dc:creator>
		<pubDate>Fri, 23 Nov 2007 01:48:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.mathewingram.com/work/2007/11/21/facebook-beacon-woes-are-overstated/#comment-340945</guid>
		<description>Oops.  In that first line I should have written "it may NOT become a disaster..."</description>
		<content:encoded><![CDATA[<p>Oops.  In that first line I should have written &#8220;it may NOT become a disaster&#8230;&#8221;</p>
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		<title>By: Jonathan_Trenn</title>
		<link>http://www.mathewingram.com/work/2007/11/21/facebook-beacon-woes-are-overstated/#comment-340944</link>
		<dc:creator>Jonathan_Trenn</dc:creator>
		<pubDate>Fri, 23 Nov 2007 01:46:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.mathewingram.com/work/2007/11/21/facebook-beacon-woes-are-overstated/#comment-340944</guid>
		<description>No, Matthew this will not blow over.  It may become a disaster, but the earlier news feed controversy happened entirely withing Facebook.  People have come to accept that what they do within the confines of Facebook will often be shared with all.&lt;br&gt;&lt;br&gt;Since this is a matter of individuals user experience making personal choices OUTSIDE of Facebook, it&#39;s a whole different ballgame.  We may give up some privacy for enhanced user experiences - targeted ads for example.  But how do we benefit if all our friends now we just bought a particular product.  How does a women benefit if now all of her friends and colleagues on Facebook now know that she just bought three books on coping with sexually transmitted diseases via Amazon?  Or a closeted gay man who buys books on homosexuality.  How does a guy who just ordered an engagement ring for his girlfriend from another partner site.&lt;br&gt;&lt;br&gt;I say that we&#39;re looking at major potential violations of privacy.&lt;br&gt;&lt;br&gt;And then there&#39;s that other point I touched on.  Who benefits?  The online store does.  Facebook does.  Do the purchaser?  How?  Do his or her friends?  How?&lt;br&gt;So we have to give up our privacy and not benefit.  Doesn&#39;t make sense.</description>
		<content:encoded><![CDATA[<p>No, Matthew this will not blow over.  It may become a disaster, but the earlier news feed controversy happened entirely withing Facebook.  People have come to accept that what they do within the confines of Facebook will often be shared with all.</p>
<p>Since this is a matter of individuals user experience making personal choices OUTSIDE of Facebook, it&#39;s a whole different ballgame.  We may give up some privacy for enhanced user experiences - targeted ads for example.  But how do we benefit if all our friends now we just bought a particular product.  How does a women benefit if now all of her friends and colleagues on Facebook now know that she just bought three books on coping with sexually transmitted diseases via Amazon?  Or a closeted gay man who buys books on homosexuality.  How does a guy who just ordered an engagement ring for his girlfriend from another partner site.</p>
<p>I say that we&#39;re looking at major potential violations of privacy.</p>
<p>And then there&#39;s that other point I touched on.  Who benefits?  The online store does.  Facebook does.  Do the purchaser?  How?  Do his or her friends?  How?<br />So we have to give up our privacy and not benefit.  Doesn&#39;t make sense.</p>
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		<title>By: Thomas Pham</title>
		<link>http://www.mathewingram.com/work/2007/11/21/facebook-beacon-woes-are-overstated/#comment-340943</link>
		<dc:creator>Thomas Pham</dc:creator>
		<pubDate>Fri, 23 Nov 2007 01:24:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.mathewingram.com/work/2007/11/21/facebook-beacon-woes-are-overstated/#comment-340943</guid>
		<description>It is hard to say exactly what will happen here. Facebook seems to at times as you said make decisions without possibly any thinking before hand. They force the public to opt in, and then at a later time allow for opting out, in a super complicated way, which I feel is so difficult that most people are stuck with their privacy public for everyone to read. On the other hand, I have seen that it is fairly addicting (I&#39;m agreeing with you here) that reading what everyone else is doing is not necessary, but plenty amusing. We will have to see where this goes, I would not be surprized if they pushed it once again. However, it is becoming much more complicated than a "social network," with all the "widgets" you could call them, and forced advertising.</description>
		<content:encoded><![CDATA[<p>It is hard to say exactly what will happen here. Facebook seems to at times as you said make decisions without possibly any thinking before hand. They force the public to opt in, and then at a later time allow for opting out, in a super complicated way, which I feel is so difficult that most people are stuck with their privacy public for everyone to read. On the other hand, I have seen that it is fairly addicting (I&#39;m agreeing with you here) that reading what everyone else is doing is not necessary, but plenty amusing. We will have to see where this goes, I would not be surprized if they pushed it once again. However, it is becoming much more complicated than a &#8220;social network,&#8221; with all the &#8220;widgets&#8221; you could call them, and forced advertising.</p>
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