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	<title>Comments on: Coca-Cola will never be my friend</title>
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	<link>http://www.mathewingram.com/work/2007/11/06/coca-cola-will-never-be-my-friend/</link>
	<description>... at the intersection of media, technology, business and the web</description>
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		<title>By: Rob Hyndman</title>
		<link>http://www.mathewingram.com/work/2007/11/06/coca-cola-will-never-be-my-friend/comment-page-1/#comment-335697</link>
		<dc:creator>Rob Hyndman</dc:creator>
		<pubDate>Sun, 11 Nov 2007 17:32:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.mathewingram.com/work/2007/11/06/coca-cola-will-never-be-my-friend/#comment-335697</guid>
		<description><![CDATA[Chi-chi, I have a feeling their answer would be that you&#039;re worth more to them dead than alive.  So to speak.]]></description>
		<content:encoded><![CDATA[<p>Chi-chi, I have a feeling their answer would be that you&#8217;re worth more to them dead than alive.  So to speak.</p>
]]></content:encoded>
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	<item>
		<title>By: Chi-chi Ekweozor</title>
		<link>http://www.mathewingram.com/work/2007/11/06/coca-cola-will-never-be-my-friend/comment-page-1/#comment-335687</link>
		<dc:creator>Chi-chi Ekweozor</dc:creator>
		<pubDate>Sun, 11 Nov 2007 04:59:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.mathewingram.com/work/2007/11/06/coca-cola-will-never-be-my-friend/#comment-335687</guid>
		<description><![CDATA[Interesting thoughts and valid points.

Iâ€™m taking a slightly more contrarian view, however.

Iâ€™ve gotten enough value out of Facebook as it is that I am willing to pay a nominal monthly subscription so that I donâ€™t see any Social Ads.

More here:
http://tinyurl.com/yvxurx]]></description>
		<content:encoded><![CDATA[<p>Interesting thoughts and valid points.</p>
<p>Iâ€™m taking a slightly more contrarian view, however.</p>
<p>Iâ€™ve gotten enough value out of Facebook as it is that I am willing to pay a nominal monthly subscription so that I donâ€™t see any Social Ads.</p>
<p>More here:<br />
<a href="http://tinyurl.com/yvxurx" rel="nofollow">http://tinyurl.com/yvxurx</a></p>
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		<title>By: Mark Federman</title>
		<link>http://www.mathewingram.com/work/2007/11/06/coca-cola-will-never-be-my-friend/comment-page-1/#comment-335639</link>
		<dc:creator>Mark Federman</dc:creator>
		<pubDate>Thu, 08 Nov 2007 13:17:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.mathewingram.com/work/2007/11/06/coca-cola-will-never-be-my-friend/#comment-335639</guid>
		<description><![CDATA[Further indication that today&#039;s marketer&#039;s, in general, do not understand how marketing has changed over the past decade or so. More important, this demonstrates that marketers still hold to simple, deterministic, cause-and-effect models of buying behaviour, rather than acknowledging that complexity rules the day when it comes to the ubiquitously connected and pervasively proximate world.

I don&#039;t fault Zuckerberg on this move. He&#039;s just playing P.T. Barnum to the marketers&#039; rubes.

And, Joe Duck: the social network that gives you a piece of Coca Cola&#039;s action is called the stock market.]]></description>
		<content:encoded><![CDATA[<p>Further indication that today&#8217;s marketer&#8217;s, in general, do not understand how marketing has changed over the past decade or so. More important, this demonstrates that marketers still hold to simple, deterministic, cause-and-effect models of buying behaviour, rather than acknowledging that complexity rules the day when it comes to the ubiquitously connected and pervasively proximate world.</p>
<p>I don&#8217;t fault Zuckerberg on this move. He&#8217;s just playing P.T. Barnum to the marketers&#8217; rubes.</p>
<p>And, Joe Duck: the social network that gives you a piece of Coca Cola&#8217;s action is called the stock market.</p>
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		<title>By: Rob Hyndman</title>
		<link>http://www.mathewingram.com/work/2007/11/06/coca-cola-will-never-be-my-friend/comment-page-1/#comment-335630</link>
		<dc:creator>Rob Hyndman</dc:creator>
		<pubDate>Wed, 07 Nov 2007 22:27:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.mathewingram.com/work/2007/11/06/coca-cola-will-never-be-my-friend/#comment-335630</guid>
		<description><![CDATA[&quot;Iâ€™m greedy to ask for that? Maybe, but only about 1/1,000,000,000 as greedy as Facebook or Google. I can live with that.&quot;

LMAO, and agree completely.  What he said.]]></description>
		<content:encoded><![CDATA[<p>&#8220;Iâ€™m greedy to ask for that? Maybe, but only about 1/1,000,000,000 as greedy as Facebook or Google. I can live with that.&#8221;</p>
<p>LMAO, and agree completely.  What he said.</p>
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		<title>By: Mark Evans</title>
		<link>http://www.mathewingram.com/work/2007/11/06/coca-cola-will-never-be-my-friend/comment-page-1/#comment-335625</link>
		<dc:creator>Mark Evans</dc:creator>
		<pubDate>Wed, 07 Nov 2007 20:21:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.mathewingram.com/work/2007/11/06/coca-cola-will-never-be-my-friend/#comment-335625</guid>
		<description><![CDATA[Facebook needs a way to make money but this approach seems creepy somehow given the user information it&#039;ll be using to do the targeting.]]></description>
		<content:encoded><![CDATA[<p>Facebook needs a way to make money but this approach seems creepy somehow given the user information it&#8217;ll be using to do the targeting.</p>
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