Comments on: Radiohead album: Half-full or half-empty? http://www.mathewingram.com/work/2007/11/05/radiohead-album-half-full-or-half-empty/ ... at the intersection of media, technology, business and the web Mon, 01 Dec 2008 22:30:20 +0000 http://wordpress.org/?v=2.6.2 By: Andy Strote http://www.mathewingram.com/work/2007/11/05/radiohead-album-half-full-or-half-empty/#comment-335634 Andy Strote Thu, 08 Nov 2007 03:16:33 +0000 http://www.mathewingram.com/work/2007/11/05/radiohead-album-half-full-or-half-empty/#comment-335634 I'm a Radiohead fan. Didn't download the album. Don't like MP3s. Now apparently they will also release it on CD. By the time they do, will anyone care? What's the long tail on something like this? Or is it all over in a couple of days? I’m a Radiohead fan. Didn’t download the album. Don’t like MP3s. Now apparently they will also release it on CD. By the time they do, will anyone care? What’s the long tail on something like this? Or is it all over in a couple of days?

]]> By: Ian Delaney http://www.mathewingram.com/work/2007/11/05/radiohead-album-half-full-or-half-empty/#comment-335591 Ian Delaney Tue, 06 Nov 2007 10:53:16 +0000 http://www.mathewingram.com/work/2007/11/05/radiohead-album-half-full-or-half-empty/#comment-335591 I think your second point is spot-on. It's estimated that there are 40 illegal downloads of music tracks for every legitimate purchase. So the norm is for 2.5% of people to pay for music downloads. Radiohead got 16X more people to pay than the norm by offering them choice. I think your second point is spot-on. It’s estimated that there are 40 illegal downloads of music tracks for every legitimate purchase.

So the norm is for 2.5% of people to pay for music downloads.

Radiohead got 16X more people to pay than the norm by offering them choice.

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