Zuckerberg: We don’t focus on revenue

I know everyone is obsessed with when Mark Zuckerberg is going to announce the winner of the “Dance with Facebook for $10-billion” contest, but I found something he said during his interview with John Battelle interesting. He said:

“We don’t focus on optimizing the revenue we have today. It has always been our philosophy to run the company at around break even as we grow.”

This reminded me of what Jim Buckmaster and Craig Newmark have always said about craigslist.org, which is that they basically spend zero time thinking about how to “monetize” all the eyeballs and pageviews they get (about eight billion a month or so) and spend close to 100 per cent of their time thinking about their users and what they want and need.

That drives Wall Street types and venture capitalists crazy, and people like to use those quotes to make a point about how unrealistic Web 2.0 businesses are, etc. etc. — but from a certain standpoint it makes perfect sense.

Not that you shouldn’t be thinking about a business model, obviously. But that can’t be your number one concern. If it is, you will almost certainly produce a crappy service that eventually fails, because no one goes there.

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About mathewi

I'm the chief digital writer at the Columbia Journalism Review in New York, and a former writer for Fortune magazine and the Globe and Mail newspaper.

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