In ur Facebookz, AdSensing ur widgetz

Let’s face it, the only reason I’m writing this post is so I can use a headline that features “LOLcatz“-speak, possibly my favourite Internet meme since the Star Wars Kid (although the “Dramatic Prairie Dog” is running a close third). Still, the news from VentureBeat that Google is working on a custom AdSense platform for Facebook strikes me as a great move by the Internet giant.

While everyone from Microsoft and Yahoo to Google itself is deep in talks with Mark Zuckerberg about doing deals for a stake in Facebook (which has three term sheets in hand with $10-billion valuations, according to Owen Thomas at Valleywag), Google is hard at work tunneling underneath the social-networking edifice and absorbing some of those clicks from within. Brilliant.

As Eric Eldon points out at VentureBeat, Google is effectively using the terms of Facebook’s widget platform — which allows developers to make money from their widgets — to do an end-run around Microsoft, which already has an advertising deal with Facebook that provides the bulk of the company’s $150-million or so in revenue.

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About mathewi

I'm the chief digital writer at the Columbia Journalism Review in New York, and a former writer for Fortune magazine and the Globe and Mail newspaper.

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