Comments on: Facebook and Google: Intent vs. relevance http://www.mathewingram.com/work/2007/10/30/facebook-and-google-intent-vs-relevance/ ... at the intersection of media, technology, business and the web Thu, 28 Aug 2008 20:19:49 +0000 http://wordpress.org/?v=2.5.1 By: Jonathan Mendez http://www.mathewingram.com/work/2007/10/30/facebook-and-google-intent-vs-relevance/#comment-335494 Jonathan Mendez Tue, 30 Oct 2007 20:24:46 +0000 http://www.mathewingram.com/work/2007/10/30/facebook-and-google-intent-vs-relevance/#comment-335494 The key for FB and all Social Nets is can they create intent. Interest alone is not sufficient to suport a transactional ad model. What will be interesting is how Google next gen social net will compare to FB. I posted some thoughts on that today: http://www.optimizeandprophesize.com/jonathan_mendezs_blog/2007/10/who-will-know-m.html The key for FB and all Social Nets is can they create intent. Interest alone is not sufficient to suport a transactional ad model.

What will be interesting is how Google next gen social net will compare to FB. I posted some thoughts on that today: http://www.optimizeandprophesize.com/jonathan_mendezs_blog/2007/10/who-will-know-m.html

]]> By: Alan Green http://www.mathewingram.com/work/2007/10/30/facebook-and-google-intent-vs-relevance/#comment-335493 Alan Green Tue, 30 Oct 2007 19:52:28 +0000 http://www.mathewingram.com/work/2007/10/30/facebook-and-google-intent-vs-relevance/#comment-335493 Good post. Here's another post that discusses intent: http://senithomas.wordpress.com/2007/10/24/the-power-of-google-over-facebook-advertising-at-the-point-of-intent/ Good post. Here’s another post that discusses intent:

http://senithomas.wordpress.com/2007/10/24/the-power-of-google-over-facebook-advertising-at-the-point-of-intent/

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