Comments on: Apple: What happened to thinking different? http://www.mathewingram.com/work/2007/09/30/apple-what-happened-to-thinking-different/ ... at the intersection of media, technology, business and the web Mon, 01 Dec 2008 19:54:52 +0000 http://wordpress.org/?v=2.6.2 By: Free iPhone http://www.mathewingram.com/work/2007/09/30/apple-what-happened-to-thinking-different/#comment-343586 Free iPhone Wed, 22 Oct 2008 12:29:37 +0000 http://www.mathewingram.com/work/2007/09/30/apple-what-happened-to-thinking-different/#comment-343586 The iPhone is now the second best selling mobile in the US. You cannot really argue with those figures.<br><br>John The iPhone is now the second best selling mobile in the US. You cannot really argue with those figures.

John

]]> By: UserX http://www.mathewingram.com/work/2007/09/30/apple-what-happened-to-thinking-different/#comment-335035 UserX Mon, 01 Oct 2007 09:39:16 +0000 http://www.mathewingram.com/work/2007/09/30/apple-what-happened-to-thinking-different/#comment-335035 It's nothing more than just marketing. And no one knows marketing better than Apple. Though the fervent believers want to believe otherwise, it's just another company. Apple is a corporation, and corporations act in their own self-interests first and foremost. If satisfying the customer can help them sell more products they'll do that, but don't mistake that for some kind of benevolence. If for some reason it stops making sense for Apple to stop giving its customers what they want, it'll do that in a heartbeat. As it had done in the past. It’s nothing more than just marketing. And no one knows marketing better than Apple. Though the fervent believers want to believe otherwise, it’s just another company.

Apple is a corporation, and corporations act in their own self-interests first and foremost. If satisfying the customer can help them sell more products they’ll do that, but don’t mistake that for some kind of benevolence. If for some reason it stops making sense for Apple to stop giving its customers what they want, it’ll do that in a heartbeat. As it had done in the past.

]]> By: Dan http://www.mathewingram.com/work/2007/09/30/apple-what-happened-to-thinking-different/#comment-335033 Dan Mon, 01 Oct 2007 08:28:47 +0000 http://www.mathewingram.com/work/2007/09/30/apple-what-happened-to-thinking-different/#comment-335033 Brett hit the nail on the head. Absolutely accurate. Good job! Brett hit the nail on the head. Absolutely accurate. Good job!

]]> By: Free Ipod Touch http://www.mathewingram.com/work/2007/09/30/apple-what-happened-to-thinking-different/#comment-335030 Free Ipod Touch Mon, 01 Oct 2007 00:42:11 +0000 http://www.mathewingram.com/work/2007/09/30/apple-what-happened-to-thinking-different/#comment-335030 "Think different" is total baloney :( Apple wants to be the same as all the other phone companies. If I knew they would brick my phone, i would have never bought it. “Think different” is total baloney :( Apple wants to be the same as all the other phone companies. If I knew they would brick my phone, i would have never bought it.

]]> By: Brett http://www.mathewingram.com/work/2007/09/30/apple-what-happened-to-thinking-different/#comment-335026 Brett Sun, 30 Sep 2007 23:18:03 +0000 http://www.mathewingram.com/work/2007/09/30/apple-what-happened-to-thinking-different/#comment-335026 You write " I think people have grown used to the idea of Apple as a different kind of company — the company that makes things easier to use, not harder; ...". One of the ways Apple has traditionally made things easier to use is by limiting options. They have done this, for example, by selling relatively few different computer hardware configurations, and in the case of the iPhone by bundling a limited set of software. Apple is not prepared to support users with problems stemming from third party hacks. Apple products have NEVER been geared for tinkerers. All the whining is coming from people who are trying to make the iPhone something that it is currently not: an open platform. Maybe someday it will get there but Apple doesn't owe it to anyone. When Apple says Think Different they mean: products for non-geeks-- a simple streamlined, controlled environment with no hacking required or desired. The iPhone remains consistant with this philosphy. I have no sympathy for people judging the iPhone for not meeting expectations that were never promised by Apple. You write ” I think people have grown used to the idea of Apple as a different kind of company — the company that makes things easier to use, not harder; …”.

One of the ways Apple has traditionally made things easier to use is by limiting options. They have done this, for example, by selling relatively few different computer hardware configurations, and in the case of the iPhone by bundling a limited set of software. Apple is not prepared to support users with problems stemming from third party hacks. Apple products have NEVER been geared for tinkerers.

All the whining is coming from people who are trying to make the iPhone something that it is currently not: an open platform. Maybe someday it will get there but Apple doesn’t owe it to anyone.

When Apple says Think Different they mean: products for non-geeks– a simple streamlined, controlled environment with no hacking required or desired.

The iPhone remains consistant with this philosphy. I have no sympathy for people judging the iPhone for not meeting expectations that were never promised by Apple.

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