I remember not so long ago, the news that Amanda Congdon was splitting from Rocketboom — the video blog she either co-created and co-owned or was hired to front, depending on whom you believe — was the biggest news in the blogosphere. It was all over Techmeme for days, as everyone pored over her blog posts and comments by Rocketboom founder Andrew Baron (which I wrote about here after he responded to an email).

rocketboom.jpgNow, there are reports (since confirmed) that she has parted company with ABC — where she was doing occasional video reports — and there has been barely a peep. Why? Hard to say, really. I think that the attention she got when she left had a lot to do with Rocketboom, and what her acrimonious departure said about it as a new media venture (hint: don’t give the talent 49 per cent of the venture unless you really mean it). And the fact that she could go from a video-blog to a major TV network also said something about old media turning to new media for talent.

So why the lack of interest now? I’m going to go out on a limb here and say that one of the reasons is that she just isn’t very good. She was quirky and refreshing in a way when she was on a show filmed in some guy’s basement (and yes, she has a couple of prominent assets as a video-blogger), but on TV she is just… well, irritating. That hasn’t stopped other people from a successful TV career, but most of them have had actual talent to fall back on.

About the author

Mathew 2430 posts

I'm a Toronto-based senior writer with Fortune magazine, and my favorite things to write about are social technology, media and the evolution of online behavior

8 Responses to “Amanda splits with ABC — does anyone care?”
  1. I agree. And honestly I think a good part of the success of Rocketboom was due to the fact Amanda was a cable news style “babe” being put in front of an audience of 90% males who spend the better part of their day in front of a computer. On TV, there are dozens who do the same thing, most of them better.

  2. I guess her 15 minutes are finally up.

  3. Damn. You nailed it.

  4. Sigh. I think I stopped caring when I saw some pics of her jumping off a cable car. I forget why. Trivial Pursuit card material?

  5. Never underestimate the appeal of a scandal. The blogosphere’s favourite way to pass the time is navel gazing after all.

  6. Nail on head mate.

  7. Don’t count her out just yet. I am sure we’ll be seeing her cleavage somewhere else soon.

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