Next: A Simpson’s medical textbook

xin_3120704301027437122523.jpgI just love this story: an article on multiple sclerosis at Xinhua, the Chinese news site, used a “file photo” of an X-ray that happens to be a still image from The Simpson’s — namely, an X-ray of Homer’s brain. An editorial comment about MS patients? Unlikely. Tony Hung wonders whether it’s a cultural thing, and Joey deVilla at Global Nerdy thinks it might have something to do with the kind of animation used in Asian instruction manuals. I think the explanation is pretty simple: the image is number three when you do a Google image search for the term “X-ray.”

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About mathewi

I'm the chief digital writer at the Columbia Journalism Review in New York, and a former writer for Fortune magazine and the Globe and Mail newspaper.

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