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	<title>Comments on: Hollywood still looking for online video hits</title>
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	<link>http://www.mathewingram.com/work/2007/07/31/hollywood-still-looking-for-online-video-hits/</link>
	<description>... at the intersection of media, technology, business and the web</description>
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		<title>By: Video Cash Explosion</title>
		<link>http://www.mathewingram.com/work/2007/07/31/hollywood-still-looking-for-online-video-hits/comment-page-1/#comment-345590</link>
		<dc:creator>Video Cash Explosion</dc:creator>
		<pubDate>Mon, 09 Feb 2009 07:49:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.mathewingram.com/work/2007/07/31/hollywood-still-looking-for-online-video-hits/#comment-345590</guid>
		<description>I love the new site &lt;a href=&quot;http://funnyordie.com&quot; rel=&quot;nofollow&quot;&gt;funnyordie.com&lt;/a&gt; it&#039;s a great laugh. Thumbs ups to the creators. Homour is needed more than ever in the recession.</description>
		<content:encoded><![CDATA[<p>I love the new site <a href="http://funnyordie.com" rel="nofollow">funnyordie.com</a> it&#39;s a great laugh. Thumbs ups to the creators. Homour is needed more than ever in the recession.</p>
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	<item>
		<title>By: sex toys</title>
		<link>http://www.mathewingram.com/work/2007/07/31/hollywood-still-looking-for-online-video-hits/comment-page-1/#comment-345559</link>
		<dc:creator>sex toys</dc:creator>
		<pubDate>Fri, 06 Feb 2009 04:32:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.mathewingram.com/work/2007/07/31/hollywood-still-looking-for-online-video-hits/#comment-345559</guid>
		<description>thanks!</description>
		<content:encoded><![CDATA[<p>thanks!</p>
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	<item>
		<title>By: Mathew</title>
		<link>http://www.mathewingram.com/work/2007/07/31/hollywood-still-looking-for-online-video-hits/comment-page-1/#comment-297683</link>
		<dc:creator>Mathew</dc:creator>
		<pubDate>Wed, 01 Aug 2007 01:42:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.mathewingram.com/work/2007/07/31/hollywood-still-looking-for-online-video-hits/#comment-297683</guid>
		<description>Thanks, Rob.  

And Marshall, I think you are right.  There is a higher test that has to be met with comedy, and as a result there&#039;s also a much stronger reaction when it doesn&#039;t work.</description>
		<content:encoded><![CDATA[<p>Thanks, Rob.  </p>
<p>And Marshall, I think you are right.  There is a higher test that has to be met with comedy, and as a result there&#8217;s also a much stronger reaction when it doesn&#8217;t work.</p>
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		<title>By: Rob Hyndman</title>
		<link>http://www.mathewingram.com/work/2007/07/31/hollywood-still-looking-for-online-video-hits/comment-page-1/#comment-297470</link>
		<dc:creator>Rob Hyndman</dc:creator>
		<pubDate>Tue, 31 Jul 2007 16:49:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.mathewingram.com/work/2007/07/31/hollywood-still-looking-for-online-video-hits/#comment-297470</guid>
		<description>FYI, Harry&#039;s material is an extension of the routines he does on Le Show.  Lots more good stuff there.</description>
		<content:encoded><![CDATA[<p>FYI, Harry&#8217;s material is an extension of the routines he does on Le Show.  Lots more good stuff there.</p>
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		<title>By: Marshall Kirkpatrick</title>
		<link>http://www.mathewingram.com/work/2007/07/31/hollywood-still-looking-for-online-video-hits/comment-page-1/#comment-297439</link>
		<dc:creator>Marshall Kirkpatrick</dc:creator>
		<pubDate>Tue, 31 Jul 2007 15:30:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.mathewingram.com/work/2007/07/31/hollywood-still-looking-for-online-video-hits/#comment-297439</guid>
		<description>Humor is probably unique in two ways: it could be the rarest form of high quality content and it&#039;s probably the one with the widest appeal as well (even beating sex, I&#039;d argue!)    Quality content in general is going to be a sweet spot for sure though.  I wonder if video runs a higher risk of angering viewers if standards aren&#039;t met - the emotional investment required makes it feel worse if it&#039;s bad than skimming boring text content!</description>
		<content:encoded><![CDATA[<p>Humor is probably unique in two ways: it could be the rarest form of high quality content and it&#8217;s probably the one with the widest appeal as well (even beating sex, I&#8217;d argue!)    Quality content in general is going to be a sweet spot for sure though.  I wonder if video runs a higher risk of angering viewers if standards aren&#8217;t met &#8211; the emotional investment required makes it feel worse if it&#8217;s bad than skimming boring text content!</p>
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