Drudge the king-maker for online news

by Mathew on July 31, 2007 · 6 comments

Via a post by my friend Paul Kedrosky I found out that the Drudge Report is responsible for one quarter — a whopping 25 per cent — of all inbound traffic to some of the leading British news sites, including The Guardian, the BBC, the Independent and the Telegraph. That’s a mind-boggling number.

It comes from a study of British online news sites by Neil Thurman, a researcher at City University in London. To put that Drudge figure in perspective, the site (according to Nielsen/NetRatings at least) accounted for more traffic than Google, Google News and Yahoo News combined.

Pretty impressive — even if Drudge does inflate its page views by forcing the site to reload every three minutes.

Update:

Martin Hofmann points out in the comments that the Drudge figure is based on a single month worth of traffic from more than two years ago.

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