One social network to rule them all?

by Mathew on July 9, 2007 · Comments

From Ionut Alex Chitu at Google Operating System comes news of a project from Carnegie Mellon University — sponsored by a large search engine whose name begins with a G and ends in “oogle” — to create a kind of social network called SocialStream. Although several reports wonder whether this could be a replacement for Google’s failed (except in Brazil) social network known as Orkut.com, it seems obvious from some of the documentation here and here that SocialSystem is designed to be a meta-social network.

snipshot_e47uot40nd1.jpgIn other words, it looks as though Google wants to help create the social-networking version of Einstein’s unified-field theory: a single place where users of different social networks can bring content together and share it, whether it comes from Flickr or Facebook (which is never explicitly mentioned) or a blog. As someone who feels a little overwhelmed by all the social networks I belong to and all the content I have scattered around in various places, this seems like a great idea to me (and others as well). But will it work?

The big question in my mind is whether sites like Facebook and MySpace and so on will allow their content to be pulled in and aggregated by Google (assuming that is what happens). Those sites have APIs, and many are opening up even further, so perhaps it won’t be an issue. But if you were a social network would you want to just be an adjunct to a Google site? Probably not.

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  • Matthew - By coincidence I had a similar thought when I started to think about the deal Elsevier and Google Scholar are doing; the Elsevier data could provide a powerful networking infrastructure given the importance of citation behavior in scholarly publishing.
    - Dennis
  • Nav
    Well, this would certainly end the walled-garden phenomenon that is causing everyone to call Facebook the next AOL.

    I think I just like the idea of aggregation - in the same way that Jaiku consolidates all one's own RSS feeds (blog, Flickr, last.fm etc.), a meta-social network could be equally as useful. If the ostensible point of social networks is to allow people to connect, then this seems brilliant to me.
  • Mathew
    It does, Zack -- but it doesn't yet have the kinds of social features that it sounds like SocialSystem is working on, where you can create relationships around the content from different places.
  • Doesn't NetVibes do a good job of aggregating content from multiple APIs?
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